Make an innovative black friday page tailored to public sector undertakings (PSUs)

Instapage enables public sector undertakings (PSUs) to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for public sector undertakings (PSUs)

Creating a compelling Black Friday landing page for public sector undertakings (PSUs) can significantly enhance engagement and drive conversions. Instapage offers a powerful platform tailored for marketers looking to engage their audience effectively during peak shopping seasons. By leveraging Instapage's flexible tools, you can design pages that are not only attractive but also optimized for high performance.

Understanding the Importance of Targeted Landing Pages

A targeted landing page enhances user experience and increases the likelihood of conversion. Public sector undertakings cater to various segments, requiring specialized content that resonates with diverse audiences. With Instapage, marketers can create landing pages that align perfectly with the specific needs of their audience, particularly during significant events like Black Friday.

  1. Tailored Messaging: Use dynamic text replacement to personalize content for different audience segments.
  2. Targeted Offers: Align specific promotions with the needs of diverse public sector clients, ensuring that each offer is relevant.
  3. User Experience: Design intuitive navigation and rapid load times to keep visitors engaged.

Step 1: Leverage Instapage Templates

Begin your page creation by utilizing Instapage's extensive library of templates designed for high conversion. Select ones that resonate with the public sector theme.

  1. Conversion-Focused Layouts: Choose from 100+ layouts that prioritize lead generation and user engagement.
  2. AdIntegration: Use AdMaps to connect tailored ads with corresponding landing pages for better targeting.
  3. A/B Testing: Experiment with different designs to determine which layout yields the highest conversion rate.

Step 2: Utilize Built-in Optimization Tools

Optimization is crucial for maximizing performance during Black Friday. Instapage provides essential tools to help refine your landing pages.

  1. Heatmaps: Analyze user behavior to understand which elements attract attention and which do not.
  2. Performance Analytics: Monitor page performance through an integrated analytics dashboard for real-time insights.
  3. Iterative Improvements: Implement A/B tests regularly to refine messaging and design in response to how users interact.

Step 3: Collaborate for Enhanced Production

Efficient collaboration among teams can lead to more cohesive page results. Instapage allows for real-time feedback and edits, streamlining your workflow.

  1. Real-Time Edits: Collaborate with team members to make instant changes based on collective feedback.
  2. Stakeholder Involvement: Share pages securely with external stakeholders for their input, enhancing the overall quality.
  3. Feedback Integration: Utilize feedback tools to ensure all perspectives are considered before launching your page.

By following these steps, you can create a highly effective Black Friday landing page for public sector undertakings that not only meets but exceeds the expectations of your target audience.

Ready to elevate your marketing strategy? Start building your customized Black Friday landing page with Instapage today to drive conversions and enhance customer loyalty.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to create your black friday page for public sector undertakings (psus) in action

See how to create your black friday page for public sector undertakings (psus) in action

As November begins, it's crucial to prepare your website for Black Friday, the largest sales day globally. Here are five tips to enhance your online store for the occasion. First, set the right mood by creating a festive atmosphere; adjust the hero image and add bright banners to signify special offers, ensuring a friendly shopping vibe. Second, highlight your best deals. Shoppers seek special discounts during this weekend, so display the most discounted products prominently on your homepage, alongside details about additional sales like discounts on specific products and incentives on repeated purchases. These strategies will help attract and retain customers during the busy shopping season.

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