Make a captivating black friday page that makes public libraries shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your public libraries.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for public libraries

Creating a Black Friday page for public libraries is an essential step for engaging your community during one of the busiest shopping seasons. Leveraging Instapage's landing pages, you can design a captivating destination that showcases special offers, events, and resources for patrons, enhancing both brand trust and customer loyalty.

Understanding the Importance of a Black Friday Page

Having a dedicated Black Friday page allows libraries to inform the community about unique offers, increased borrowing opportunities, and special programming. This visibility can significantly boost foot traffic and engage users in meaningful ways.

  1. Promote community events — Use your page to highlight special events such as author signings or workshops.
  2. Showcase exclusive offers — Inform patrons about discounts on late fees or special resources available for borrowing.
  3. Encourage library sign-ups — Use engaging content to attract new memberships and return visits.

Step 1: Setting Up Your Instapage Account

To begin crafting your Black Friday page, sign up for an Instapage account. It provides easy tools and templates specifically designed for creating effective landing pages without needing extensive technical skills.

Step 2: Selecting and Customizing Your Template

Choose from over 100 conversion-focused templates available on Instapage that can be tailored for your library’s brand. Consider selecting a template that has interactive elements to keep visitors engaged.

  1. Utilize Instablocks — These customizable segments allow quick content modifications based on service announcements or event details.
  2. Implement dynamic text replacement — Match your messaging to your audience for better relevance.
  3. Incorporate engaging visuals — Use high-quality images and videos to attract attention.

Step 3: Optimize for Performance

Once your page is live, utilize Instapage’s built-in experimentation tools to analyze visitor behavior. Use A/B testing to determine which content resonates best with your audience.

  1. Monitor heatmaps — Understand how users interact with different sections of your page.
  2. Track conversion metrics — Use detailed analytics to refine your outreach and strategy.
  3. Iterate based on feedback — Continually adapt content based on user interaction to improve engagement.

In conclusion, creating a Black Friday page for public libraries using Instapage harnesses user-friendly tools designed for maximizing conversions and engagement. It transforms how you connect with your community during this shopping season.

Ready to get started? Sign up for Instapage today and create an eye-catching Black Friday page that brings your library's offerings to life!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to create your black friday page for public libraries in action

See how to create your black friday page for public libraries in action

As November begins, it's essential to prepare your website for Black Friday, the largest sales day globally. Here are five tips to enhance your online store: First, set the right mood by creating a joyful atmosphere. You don't need a complete redesign, but consider updating the hero image and adding bright banners to highlight offers and discounts. Second, showcase your best deals, as shoppers are looking for discounts during Black Friday. Display products with significant discounts prominently on your homepage, and include details about additional sales like discounts on specific items or promotions for second purchases. These changes will help attract shoppers and enhance their buying experience during the festive sales period.

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