Make your tailored black friday page for Order pickers

Empower Order pickers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for Order pickers with Instapage

Crafting a compelling black Friday page using Instapage is essential for marketers in various sectors. Instapage offers a user-friendly interface that allows businesses to create tailored landing pages without needing any coding skills. This guide walks you through the steps to effectively attract audiences, enhance engagement, and boost conversion rates during the crucial black Friday sales period.

Step 1: Choose the Right Template

Selecting a template relevant to your audience is the foundation of building an effective black Friday page. Instapage's library offers over 100 conversion-focused layouts designed for various industries such as business services, tech, education, and financial services.

  1. Identify your audience: Know their preferences and what resonates with them to ensure the template matches their interests.
  2. Select a visually appealing template: Choose designs that capture attention and reflect your brand identity. This encourages users to stay longer.
  3. Utilize conversion-focused elements: Templates come with built-in features, such as CTA buttons and customer testimonials, to help maximize conversions.

Step 2: Customize Your Content

Once you've chosen your template, it's time to personalize the content. Personalization increases brand loyalty and enhances user experience. Ensure you address the specific demographics of your audience.

  1. Dynamic text replacement: Use this feature to tailor messages to different audiences based on their prior engagements and preferences.
  2. AdMaps: Align your ads with specific landing pages for a seamless user journey from ad click to page conversion.
  3. Engaging visuals: Incorporate high-quality images and videos to create a visually stimulating environment that captivates visitors.

Step 3: Optimize and Test Your Page

Optimization is key to ensuring your black Friday page performs well. Instapage offers built-in tools to enhance functionality before launching your page.

  1. Conduct A/B testing: Run experiments on different versions of your page to identify which elements perform better, refining your approach over time.
  2. Monitor heatmaps: Use heatmaps to analyze user behavior on your page, allowing you to see what draws attention and what doesn’t work.
  3. Utilize analytics: Leverage the analytics dashboard to track engagement metrics, ensuring that you can make informed decisions moving forward.

By following these steps, you'll transform your black Friday landing page into a powerful conversion tool, capitalizing on one of the most lucrative shopping periods of the year.

Get started with Instapage today and create a black Friday landing page that turns clicks into customers!

To elevate your marketing strategy for this dark Friday, take action now! Register for Instapage and gain access to all tools and resources necessary to optimize your landing page.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for order pickers in action

See how to create your black friday page for order pickers in action

To set up Black Friday and Cyber Monday deals, start at least a week in advance in Seller Central. Navigate to Advertising and then Prime Exclusive Discounts, where you can click 'Create Discount'. Name the discount and select either 'Black Friday Discount', 'Cyber Monday Discount', or both, which will auto-populate the respective dates. New this year, discounts will run from Black Friday through Cyber Monday. You can choose to offer the same discount across both days or set different discounts for each day by creating separate entries. After saving, add your products by either filling in the details directly or uploading an attachment. Use a Google Docs sheet to enter SKU, percentage off, dollar amount off, or fixed price easily.

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