Make your tailored black friday page for Media planners

Empower Media planners with Instapage to deliver impactful black friday page experiences and boost conversions.

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Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Lemonade Stand scales output by streamlining efficiency with Instapage

Boost results through landing page optimization

Lemonade Stand scales output by streamlining efficiency with Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Lemonade Stand scales output by streamlining efficiency with Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Lemonade Stand scales output by streamlining efficiency with Instapage

Lemonade Stand scales output by streamlining efficiency with Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Lemonade Stand scales output by streamlining efficiency with Instapage

Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Build landing pages at scale without coding

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for media planners with Instapage

Creating an engaging and high-converting Black Friday landing page is essential for media planners wanting to maximize their campaign success. Utilizing Instapage's user-friendly platform allows marketers to produce tailored experiences that not only save costs but also effectively enhance conversion rates. By leveraging a library of over 100 conversion-optimized templates, you can create a compelling page that speaks directly to your audience's needs.

Step 1: Define Your Audience and Goals

Before diving into page creation, it's vital to clarify who your target audience is and what objectives you aim to achieve. This strategic alignment will help in crafting a focused message that resonates with your visitors.

Identify your target demographics such as age, interests, and location to create more personalized content.
Set clear conversion goals whether it's sales, leads, or increased engagement to benchmark success.
Analyze previous campaign data to understand what has worked and what can be improved.

Step 2: Create the Landing Page

With Instapage, designing your Black Friday page is a breeze. The drag-and-drop interface allows you to build and customize landing pages quickly, ensuring that even those without coding knowledge can create stunning, high-converting pages.

Choose a template from the extensive Instapage library that aligns with your campaign theme, making edits to match your brand's aesthetics.
Incorporate dynamic text replacement to personalize offers based on user data, enhancing relevance.
Use compelling visuals and clear calls-to-action to drive urgency and motivate purchases.

Step 3: Optimize for Performance

Post creation, optimizing your landing page for conversions is key. Utilize built-in A/B testing and heatmaps to analyze user behavior and iterate effectively for the best results.

Implement A/B tests on different headlines and CTAs to determine which resonates better with your audience.
Monitor engagement through heatmaps to understand how visitors interact with your content and adjust accordingly.
Utilize analytics tools for deeper insights into performance metrics to identify areas for improvement.

By following these steps, your Black Friday campaign can significantly increase its effectiveness, leading to higher conversions and customer loyalty.

Ready to create a Black Friday page that converts? Sign up for Instapage today and take advantage of our powerful landing page features that cater directly to marketers.

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Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

What is creating your Black Friday page for media planners?

Creating your Black Friday page involves using a structured approach to develop a landing page that targets specific consumer behaviors during the Black Friday shopping season, ultimately aimed at maximizing sales and engagement.

How does Instapage facilitate the creation of a Black Friday page?

Instapage provides an easy-to-use platform with drag-and-drop functionality, a vast library of customizable templates, and powerful analytics tools that streamline the process of building and optimizing landing pages.

What are the key features of an Instapage Black Friday page?

Key features include customization options with dynamic text replacement, the ability to run A/B tests, real-time collaboration tools, and detailed analytics to track user engagements and conversions.

Why is Instapage a good choice for creating a Black Friday page?

Instapage's dedicated focus on landing pages allows media planners to quickly adapt their messaging for Black Friday, ensure higher conversions, and enhance the overall customer experience with advanced optimization tools.

What are the benefits of using a Black Friday page like Instapage?

Benefits include reduced turnaround time in page creation, increased efficiency through collaboration, better tracking of performance metrics, and the ability to personalize experiences that resonate with your audience.

What to consider when choosing a Black Friday page platform?

Consider factors like ease of use, available features for optimization and personalization, the ability to collaborate with team members, and the platform's track record for supporting successful marketing campaigns.

What common challenges arise with Black Friday pages and how are they solved?

Common challenges include low conversion rates and unengaging designs. Using Instapage's A/B testing and heatmaps can help identify issues and guide iterative improvements to turn underperforming pages into high-converters.

How does Instapage address issues related to Black Friday page creation?

Instapage tackles these issues by providing marketing teams with detailed analytics, collaborative review tools, and a robust set of optimization features to refine pages based on actual user behavior.

See how to create your black friday page for media planners in action

In this video, Heather from Kelvin Plan shares her excitement for Black Friday 2019, the biggest shopping day in America, and demonstrates how she plans to track her purchases and shopping goals. She mentions a request from her patrons for a tutorial on this subject. Highlighting the uniqueness of using black paper as a creative touch, she shows how to cut black cardstock to fit a classic happy planner, which she punched using a happy planner punch. She notes that this paper can be found at stores like Joann's or on Amazon. To label her tracking, Heather uses a white jelly roll pen, specifically designed for writing on black surfaces, ensuring her notes stand out clearly in her planner.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

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Make your tailored black friday page for Media planners

Build landing pages at scale without coding

Increase conversions with fast-loading pages

Boost productivity with AI content generation

Make the most of analytic insights

Optimize traffic with AI experiments

Secure your business data