Make your tailored black friday page for Media planners

Empower Media planners with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for media planners with Instapage

Creating an engaging and high-converting Black Friday landing page is essential for media planners wanting to maximize their campaign success. Utilizing Instapage's user-friendly platform allows marketers to produce tailored experiences that not only save costs but also effectively enhance conversion rates. By leveraging a library of over 100 conversion-optimized templates, you can create a compelling page that speaks directly to your audience's needs.

Step 1: Define Your Audience and Goals

Before diving into page creation, it's vital to clarify who your target audience is and what objectives you aim to achieve. This strategic alignment will help in crafting a focused message that resonates with your visitors.

  1. Identify your target demographics such as age, interests, and location to create more personalized content.
  2. Set clear conversion goals whether it's sales, leads, or increased engagement to benchmark success.
  3. Analyze previous campaign data to understand what has worked and what can be improved.

Step 2: Create the Landing Page

With Instapage, designing your Black Friday page is a breeze. The drag-and-drop interface allows you to build and customize landing pages quickly, ensuring that even those without coding knowledge can create stunning, high-converting pages.

  1. Choose a template from the extensive Instapage library that aligns with your campaign theme, making edits to match your brand's aesthetics.
  2. Incorporate dynamic text replacement to personalize offers based on user data, enhancing relevance.
  3. Use compelling visuals and clear calls-to-action to drive urgency and motivate purchases.

Step 3: Optimize for Performance

Post creation, optimizing your landing page for conversions is key. Utilize built-in A/B testing and heatmaps to analyze user behavior and iterate effectively for the best results.

  1. Implement A/B tests on different headlines and CTAs to determine which resonates better with your audience.
  2. Monitor engagement through heatmaps to understand how visitors interact with your content and adjust accordingly.
  3. Utilize analytics tools for deeper insights into performance metrics to identify areas for improvement.

By following these steps, your Black Friday campaign can significantly increase its effectiveness, leading to higher conversions and customer loyalty.

Ready to create a Black Friday page that converts? Sign up for Instapage today and take advantage of our powerful landing page features that cater directly to marketers.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to create your black friday page for media planners in action

See how to create your black friday page for media planners in action

In this video, Heather from Kelvin Plan shares her excitement for Black Friday 2019, the biggest shopping day in America, and demonstrates how she plans to track her purchases and shopping goals. She mentions a request from her patrons for a tutorial on this subject. Highlighting the uniqueness of using black paper as a creative touch, she shows how to cut black cardstock to fit a classic happy planner, which she punched using a happy planner punch. She notes that this paper can be found at stores like Joann's or on Amazon. To label her tracking, Heather uses a white jelly roll pen, specifically designed for writing on black surfaces, ensuring her notes stand out clearly in her planner.

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