Make your tailored black friday page for Media buyers

Empower Media buyers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for media buyers using Instapage

Instapage offers a powerful solution for marketers looking to harness the full potential of landing pages, especially during busy sales events like Black Friday. By utilizing Instapage's user-friendly platform, you can quickly create, optimize, and personalize landing pages that not only increase conversions but also enhance brand loyalty and customer trust.

Step 1: Choose the Right Template

The first step in creating your Black Friday page is selecting a template that aligns with your marketing goals. Instapage provides over 100 high-converting layouts to choose from. When selecting a template, consider aspects like your target audience's preferences and the specific message you want to convey.

  1. Choose a template with a clear call-to-action to guide users seamlessly through your offer.
  2. Select layouts that are visually appealing and mobile-responsive to reach users on any device.
  3. Opt for templates that allow easy customization to reflect your brand’s identity and messaging.

Step 2: Optimize Your Page for Conversions

Once your template is chosen, the next crucial step is optimizing your landing page for maximum conversions. Use Instapage's built-in optimization features, such as A/B testing and heatmaps, to ensure your page resonates with visitors. Here’s how to get started:

  1. Implement A/B tests to compare different headlines, images, and CTAs for effectiveness.
  2. Utilize heatmaps to understand user behavior and adjust your layouts accordingly.
  3. Regularly check your analytics dashboard to track conversions and page performance.

Step 3: Personalize the User Experience

The third step involves creating personalized experiences that engage each user. Instapage allows you to utilize dynamic text replacement and AdMaps to align your advertisements with specific landing pages. This level of personalization can significantly boost your conversion rates.

  1. Utilize dynamic text replacement to tailor your messaging based on user data.
  2. Align specific ads with unique landing pages to create a seamless user journey.
  3. Track audience-level metrics to understand which segments perform best and refine your strategy.

Creating a successful Black Friday page is not just about aesthetics but ensuring every element works harmoniously to drive conversions.

To maximize your marketing efforts this Black Friday, leverage Instapage’s robust features and create a landing page that truly resonates with your audience.

Get started with Instapage today and see how easy it is to create high-converting landing pages that will take your Black Friday promotions to the next level.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for media buyers in action

See how to create your black friday page for media buyers in action

Black Friday is a major shopping event, and it's important for stores to prepare for increased traffic. This video highlights the necessary changes to make before the event. It assumes that stock and inventory are already set up to meet demand, along with having a marketing plan that includes email marketing and social media. The primary focus is on the store's website, which can often be overlooked in the excitement of promotional offers. By ensuring your website is ready, you can effectively handle the surge of customers and maximize your sales potential during this critical shopping period.

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