Make your tailored black friday page for Liaisons

Empower Liaisons with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Boost results through landing page optimization
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Power up landing pages with AI Power up landing pages with AI sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Improve alignment across your creative team sidebar
CFI Financial Group invests in personalization with Instapage and gets a 415% CR increase
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for Liaisons using Instapage

Creating an engaging Black Friday page for Liaisons is a critical step in capturing customer attention and driving sales during the festive season. With Instapage, marketers can leverage over 100 customizable landing page layouts to ensure that their messaging resonates perfectly with their audience.

Step 1: Choose a Conversion-Focused Layout

Start your Black Friday page by selecting a layout that aligns with your campaign goals. Instapage offers a library of conversion-optimized templates that cater to versatile industries from tech to financial services. A well-structured layout can make your message clearer and more appealing, leading to increased engagement.

  1. Select from over 100 templates designed for user engagement. These templates not only look great but also are optimized for higher conversion rates.
  2. Utilize Instablocks for modular design. With customizable blocks, you can easily drag and drop elements to craft a unique page without any coding.
  3. Ensure mobile responsiveness with all templates. A significant percentage of users will access Black Friday deals via their mobile devices, making this feature essential.

Step 2: Optimize Your Page for Conversions

Optimization is key to ensuring your Black Friday promotions translate into actual sales. Use Instapage’s built-in experimentation tools to test different headlines, images, and calls to action. This step is crucial in understanding what resonates with your audience.

  1. Conduct A/B tests on page elements. Test different variations of headlines or button colors to see what drives higher click-through rates.
  2. Analyze user behavior with heatmaps. By studying how users interact with your page, you can pinpoint areas that need improvement.
  3. Utilize an analytics dashboard for performance insights. You can track conversion rates and make data-driven decisions to enhance your page further.

Step 3: Personalize the User Experience

Personalization can significantly increase the effectiveness of your Black Friday page. By delivering tailored content to different audience segments, you can improve engagement and conversions.

  1. Implement dynamic text replacement to cater to specific search queries. This ensures that users see messages that reflect their intent, enhancing their likelihood of converting.
  2. Align specific ads to unique landing pages with AdMaps. This creates a seamless transition from advertisement to landing page, improving overall user experience.
  3. Track metrics at the audience level. This helps marketers understand which segments perform best, allowing for targeted future campaigns.

In conclusion, creating an effective Black Friday page requires attention to detail in layout design, optimization, and personalization. Leveraging Instapage’s features can result in a page that not only captures attention but also drives conversions.

Ready to elevate your Black Friday marketing game? Start crafting your landing page on Instapage today and see a noticeable increase in engagement and sales!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to create your black friday page for liaisons in action

See how to create your black friday page for liaisons in action

Retail businesses typically earn 20% of their annual revenue between Black Friday and New Year's. The goal for businesses should be to use Black Friday as a means to attract new customers rather than simply discounting for repeat buyers. Offering a one-year special may lead to existing customers delaying purchases in anticipation of the Black Friday deal, resulting in potential lost revenue from those who would otherwise pay more throughout the year. The focus should be on bringing in customers who are willing to pay less initially, allowing them to experience the product or service, thereby increasing their willingness to pay in the long run. This strategy can help in building a loyal customer base and improving overall revenue.

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