Make your tailored black friday page for Engagement leaders

Empower Engagement leaders with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
HelloFresh speeds up landing page production by 33% with Instapage
Boost results through landing page optimization
HelloFresh speeds up landing page production by 33% with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Improve alignment across your creative team sidebar
HelloFresh speeds up landing page production by 33% with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for engagement leaders

As marketing strategies evolve, creating a compelling Black Friday page is crucial for maximizing conversions. Instapage provides a powerful platform to build captivating landing pages quickly, helping marketers engage their audience efficiently. With over 100 customizable templates designed for conversion, marketers can create dynamic, relevant experiences that not only drive sales but also build brand loyalty during the competitive Black Friday season.

Steps to creating an effective Black Friday page

Creating a high-converting Black Friday landing page involves several strategic steps. Here’s how to ensure your page attracts attention and drives conversion:

  1. Understand your audience: Take the time to analyze your target demographics and their preferences. Knowing what your audience values can significantly shape your content and offers.
  2. Use captivating visuals: Incorporate high-quality images and videos that resonate with your audience. Visuals not only attract attention but also communicate your message effectively.
  3. Optimize for mobile: With more consumers browsing on their phones, ensure your landing page is mobile-friendly. This will enhance user experience and increase the likelihood of conversions.

Customizing your Black Friday offers

Customization is key when creating your Black Friday landing page. Tailor your offers based on your audience’s behavior and preferences using Instapage’s personalization features. Consider these tactics:

  1. Dynamic text replacement: Adjust your messaging based on the audience segment viewing your page for heightened relevance and engagement.
  2. AdMap alignment: Connect your specific ads to tailored landing pages to ensure consistency and drive more targeted traffic.
  3. A/B testing: Test different offers and layouts to see what resonates best and refine your page to achieve maximum effectiveness.

Utilizing analytics for improvement

To enhance your Black Friday campaign, make data-driven decisions by leveraging Instapage's analytics capabilities. Focus on these essential metrics:

  1. Monitor heatmaps: Use heatmaps to understand user interactions within your landing page, allowing for adjustments that enhance user engagement.
  2. Track conversion rates: Analyze which elements drive conversions using A/B tests and refine your strategy based on performance metrics.
  3. Audience engagement metrics: Assess the effectiveness of your personalized offerings to better align future campaigns with audience preferences.

By following these steps, you can create a compelling and effective Black Friday landing page that resonates with your audience. Remember to revisit and refine your strategies based on real-time data for continued success.

Start creating your Black Friday page today with Instapage's user-friendly platform and extensive resources to maximize your sales potential this holiday season.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your black friday page for engagement leaders in action

See how to create your black friday page for engagement leaders in action

In this webinar, Caleb, a marketer at Simples, discusses strategies for making the most of Black Friday, set on November 27th this year. The session aims to provide valuable tips to enhance participants' Black Friday performance. It emphasizes the significance of Black Friday as the largest shopping day, focusing primarily on e-commerce while also including insights that are applicable to brick-and-mortar stores. The objective is to attract shoppers effectively to both online and physical storefronts. Statistical insights will be shared to underline the importance of this shopping event, helping businesses maximize their sales and customer engagement during this peak shopping time.

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