Make your tailored black friday page for Deckhands

Empower Deckhands with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for Deckhands with Instapage

Creating a compelling Black Friday page is crucial for maximizing conversions during this significant sales event. Instapage offers a robust platform that enables you to build dedicated landing pages quickly and efficiently, leveraging over 100 customizable layouts. This functionality is essential for marketers in business services, tech, and various other sectors aiming to enhance brand trust and loyalty through effective customer engagement.

Step 1: Choose the Right Template

Start by selecting a template that aligns with the festive spirit of Black Friday and reflects your brand identity. Instapage’s library offers conversion-focused layouts perfect for promotions and special offers.

  1. Select a festive template that aligns with your campaign goals. Choose a layout that fits your promotional theme.
  2. Consider a template with strong call-to-action elements. Including buttons that stand out helps in driving conversions.
  3. Opt for mobile-responsive designs. Ensure your chosen template performs well on various devices since many users shop via smartphones.

Step 2: Craft Engaging Content

Next, populate your landing page with engaging content tailored to your audience. This involves delivering value through persuasive copy and enticing visuals.

  1. Highlight your unique selling propositions. Clearly state what makes your offer special, such as discounts or bundle deals.
  2. Use engaging visuals and high-quality images. Visual elements capture attention and enhance the overall look of your page.
  3. Incorporate dynamic text replacement. This feature allows for personalized messaging that resonates with diverse audience segments.

Step 3: Optimize for Conversion

Finally, optimize your page for conversions using Instapage’s built-in tools for experimentation and analytics. This step is vital for understanding user behavior and improving your campaign’s performance.

  1. Utilize A/B testing for headlines and calls to action. This experimentation helps identify the most effective variations.
  2. Analyze heatmaps to understand visitor interactions. Heatmaps visually represent where users are clicking, allowing you to optimize layout and design.
  3. Track performance through the analytics dashboard. Use metrics to assess traffic sources, conversion rates, and overall page effectiveness.

By following these steps, marketers can create effective Black Friday landing pages that not only attract attention but also drive significant conversions.

Get started with Instapage today to design your Black Friday page with ease and precision.

Don’t miss out on maximizing your Black Friday campaign. Sign up now to unlock the full potential of your marketing efforts with Instapage.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for deckhands in action

See how to create your black friday page for deckhands in action

In preparing for Black Friday and Cyber Monday, it's important to set up deals well in advance, ideally at least a week beforehand. Navigate to Seller Central, then to Advertising, and select Prime Exclusive Discounts, where you can create a discount. Assign a name to the discount and check the options for Black Friday, Cyber Monday, or both; doing so will automatically set the correct dates. This year, discounts will be active from Black Friday through Cyber Monday. You have the option to create separate discounts for each day if desired. After saving, you can add products either manually or by uploading a file. To upload, download the template, fill in details such as SKU, percentage off, dollar amount off, or fixed pricing, and then upload it back for processing.

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