Make a captivating black friday page that makes craft breweries shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your craft breweries.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating your Black Friday page for craft breweries

Craft breweries can drive significant holiday sales through a well-crafted landing page tailored for Black Friday. It’s essential to leverage Instapage’s powerful features to deliver compelling digital experiences that resonate with your audience. With customizable layouts and advanced optimization tools, creating a successful Black Friday page becomes both efficient and effective.

Understanding the Importance of a Black Friday Landing Page

A dedicated Black Friday landing page is crucial for any craft brewery looking to tap into the holiday shopping frenzy. This specific landing page serves as the focal point for marketing campaigns and promotions, ensuring that potential customers find exactly what they want when they want it.

  1. Increased visibility: A dedicated landing page allows customers to easily find your special offers during Black Friday, driving more traffic to your website.
  2. Higher conversion rates: By focusing on specific promotions, you guide potential customers to make quick purchasing decisions, boosting your sales.
  3. Enhanced user experience: Tailoring the content and design of the landing page to your target audience enhances engagement, leading to greater customer satisfaction.

Step 1: Design Your Landing Page

Utilizing Instapage's user-friendly platform, craft an attractive and effective landing page without the need for coding. Start with one of the 100+ customizable templates that fit the theme of Black Friday.

  1. Choose a festive design that reflects the holiday spirit, allowing your brewery’s branding to shine while appealing to seasonal shoppers.
  2. Incorporate compelling visuals of your products that highlight their unique features and benefits, enhancing the persuasive power of your page.
  3. Add clear calls-to-action (CTAs) that direct visitors to purchase or sign up, like 'Shop Now' or 'Get Exclusive Offers'.

Step 2: Optimize for Conversions

Your landing page should not only attract visitors but convert them into customers. Use the built-in experimentation features from Instapage to test different elements.

  1. Run A/B tests to determine the most effective headlines, images, or CTAs that appeal to your audience during Black Friday.
  2. Use heatmaps to analyze user behavior on your page, helping you understand where visitors click the most and which sections get ignored.
  3. Track performance metrics through Instapage's analytics dashboard to refine your approach in real-time based on visitor engagement data.

Step 3: Personalize the Visitor Experience

Using Instapage, create a personalized browsing experience for your customers. Segment your audience based on their preferences and behaviors to tailor content accordingly.

  1. Implement dynamic text replacement to greet returning customers with personalized messages or offers related to their past purchases.
  2. Utilize AdMaps to align your ads specifically with the landing page content, enhancing relevancy and usefulness for visitors.
  3. Gather and analyze audience-level metrics, allowing you to refine your messaging and promotional strategies over time.

By focusing on these key steps, you will be well on your way to creating an impactful Black Friday page for your craft brewery that not only captures interest but also drives sales.

Don't miss out on maximizing your holiday sales! Start designing your Black Friday landing page on Instapage today and watch your conversions soar.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to create your black friday page for craft breweries in action

See how to create your black friday page for craft breweries in action

Beer brewing has seen significant growth, with over 3,000 breweries in the US producing diverse styles, making it challenging to differentiate products. Whether you're a novice home brewer or an experienced craft brewer, it's essential to focus on branding to make your brews stand out. This tutorial emphasizes the importance of great packaging and label design in enhancing competitiveness. The initial step is defining your brand identity, which is crucial given the crowded marketplace. An exemplary case is Bionic Brew, a renowned craft brewery in China, showcasing consistent branding and a unique narrative that illustrates effective branding strategies.

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