Make an innovative black friday page tailored to councils

Instapage enables councils to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for councils: A Step-by-Step Guide

Creating an effective Black Friday page for councils is crucial for optimizing your marketing strategy this holiday season. Instapage provides a flexible landing page creation platform tailored for diverse audiences, ensuring your campaigns deliver memorable experiences. This guide walks you through the process of leveraging Instapage's robust features to design a compelling and conversion-driven landing page.

Step 1: Define your audience and goals

Before diving into page creation, it's essential to define your target audience and the goals of your Black Friday campaign. Identify which segments of your audience will benefit most, considering special deals or services that cater to their needs. Setting clear objectives will help refine your messages and drive better results.

  1. Establish clear goals: Determine what conversions you want to achieve, whether it’s capturing leads or generating sales.
  2. Segment your audience: Tailor your content and offers based on various demographics within your target audience.
  3. Analyze past performance: Review past campaigns to understand what worked, shaping your Black Friday messaging.

Step 2: Utilize Instapage’s design features

Now that you have defined your audience and goals, leverage Instapage's extensive design capabilities to bring your Black Friday page to life. With over 100 conversion-focused templates, you can select an option that fits your campaign's tone and style.

  1. Choose a template: Select a high-converting template suited for holiday promotions.
  2. Incorporate dynamic text replacement: Ensure your headlines resonate with individual visitor segments by including relevant keywords.
  3. Utilize Instablocks: Reuse high-performing sections across different pages for a consistent look and feel.

Step 3: Optimize for conversions

Optimization is vital to the success of your Black Friday page. With Instapage, you have access to built-in tools that help fine-tune your landing page for maximum effectiveness.

  1. Conduct A/B tests: Experiment with different headlines, images, and CTAs to see which variations perform best.
  2. Use heatmaps: Analyze user behavior on your page to identify hotspots and make adjustments to improve engagement.
  3. Implement analytics tracking: Monitor the performance of your page in real-time to adapt strategies as necessary.

Successfully creating your Black Friday page for councils involves understanding your audience, utilizing savvy design tactics, and optimizing for performance. Instapage empowers you to achieve these steps with confidence and ease.

To see significant returns this Black Friday, start building your landing page today with Instapage.

Don't miss out on potential conversions during this crucial shopping season—explore Instapage today and take the first step toward creating high-converting landing pages.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for councils in action

See how to create your black friday page for councils in action

In today's video, Dara Denny, the Director of Growth at the advertising agency Thesis, shares strategies for preparing clients for Black Friday and Cyber Monday 2021. Denny works with e-commerce brands spending between $250K to $1M monthly on paid social advertising. Reflecting on a challenging previous year, where she felt unprepared, she emphasizes the importance of planning for this major shopping event. The tutorial promises to cover key aspects, including crafting offers and marketing strategies tailored for the event. This year, the focus is on avoiding past mistakes and maximizing the effectiveness of promotional campaigns to ensure better outcomes for clients during the busiest shopping season.

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