Make your tailored black friday page for Calligraphers

Empower Calligraphers with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your black friday page for calligraphers with Instapage

Creating a Black Friday page specifically for calligraphers is a strategic move that can significantly enhance your marketing efforts. With Instapage’s flexible landing page builder, you can quickly create a visually stunning and conversion-focused page tailored to your audience's needs. This guide will break down the step-by-step process of setting up your landing page while optimizing for maximum engagement and conversions.

Understanding the essentials of your black friday page

Before diving into the specifics, it's essential to identify what makes your Black Friday promotion appealing. Elements such as exclusive discounts, limited-time offers, and tailored content geared towards your target customers—those in the marketing, business services, and education sectors—are key.

  1. Use eye-catching visuals: Infuse your page with vibrant images of calligraphy artworks to draw immediate attention.
  2. Craft compelling copy: Make sure your messaging reflects urgency and importance, enticing potential customers to act quickly.
  3. Incorporate testimonials: Social proof can build trust among visitors, encouraging them to make a purchase.

Step 1: Leverage Instapage's templates and layouts

Utilizing Instapage’s library of 100+ conversion-driven layouts simplifies the design process. Select a template that resonates with the aesthetic of calligraphy. Update the text and images to align with your brand's theme, ensuring a cohesive look that speaks to your audience.

Step 2: Optimize your page for conversions

Enhance your landing page’s performance through A/B testing. With Instapage's built-in experimentation features, you can adjust various elements—such as headlines, images, and calls to action—to determine which versions perform best. This process is crucial for maximizing conversions.

  1. Test different headlines: Experiment with various messaging styles to see which drives more engagement.
  2. Adjust images: The visuals could make or break the appeal of your page; test multiple options.
  3. Alter call-to-action (CTA): Try different phrasing or button placements to see what resonates with visitors.

Step 3: Enhance personalization to engage unique audiences

Instapage enables you to personalize your content dynamically. Utilize tools like dynamic text replacement to align your offers with specific audience segments, ensuring that each visitor receives tailored messaging that resonates with their needs.

  1. Dynamic text replacement: Automatically adjust headlines and CTAs based on visitor characteristics.
  2. AdMaps: Directly align ads to their corresponding landing pages for a seamless marketing experience.
  3. Audience-level metrics: Track user behavior to further refine and personalize your landing page for higher engagement.

By following these steps, you can create a compelling Black Friday landing page that not only appeals to calligraphers but also drives significant conversions. Crafting effective marketing materials is critical in today’s competitive landscape.

Ready to create your Black Friday page for calligraphers? Start building your landing page on Instapage today and watch your conversions soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to create your black friday page for calligraphers in action

See how to create your black friday page for calligraphers in action

It's time to prepare for the biggest sales week of the year for Etsy Sellers, which runs from Black Friday to Cyber Monday. Black Friday follows Thanksgiving in the U.S., which is on November 24th this year, with sales peaking starting that day. Black Friday itself, falling on November 25th, ranks among the largest shopping days in the U.S., with 88 million Americans shopping online in 2021. Cyber Monday, the following Monday, is also significant for online sales. The video will outline sales outcomes from the previous year during these five days and highlight the top five search terms from the store for that period to help sellers optimize their potential sales during this busy time.

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