Make your basic web page: The future of marketing

Create your basic web page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

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Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pages Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost results Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pages Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaign Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landing Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment across Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Basic web page: Your ultimate how-to guide

Seeking ways to build a basic web page, but don’t have much experience or you’re budget-conscious? Instapage is your go-to solution for crafting stellar landing pages and allowing you to transform curious clicks into committed leads or expanding your subscriber list.

Boasting an intuitive interface and providing a great deal of versatility and customization, our tool gets your products or services in front of your intended audience. With Instapage, you can launch a website easily without purchasing expensive materials or figuring out how to code. And here’s how.

Follow along with our step-by-step instruction to make a basic web page

  1. Utilize your Google account or log in directly.
  2. In your Dashboard, click Create Page > Select the page type.
  3. Click the blank type option to set up your page from the ground up or select from hundreds of templates if you need a place to start.
  4. Give a name to your page > click Edit Design and customize the layout and elements using a website builder. Add engaging visuals and text.
  5. Design and add various forms for your goals. Set up lead notifications, routing, and post-submission confirmations.
  6. Set up and run A/B testing to determine the most effective design and win more leads. Monitor user behavior with heatmaps and review vital metrics for insights.
  7. Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.

Whether you own a small company, craft pieces of art that could benefit from more attention, or just need to promote your solutions, publishing a website is a tried-and-tested way to get your goods or competence in front of your potential customers and make your brand more visible.

Don’t wait another minute. Create a basic web page today. Try Instapage!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to create your basic web page in action

This video tutorial introduces HTML basics, guiding viewers to create their first local website. It covers three main aspects: the definition of HTML, basic syntax, and steps to build a simple website viewable in a browser. The tutorial emphasizes that HTML, or Hypertext Markup Language, is not a programming language but a markup language used to display information on webpages. Notably, the video does not delve into CSS or JavaScript, meaning the resulting website will have a basic appearance. The aim is to provide viewers with foundational knowledge about HTML without incorporating more complex web development elements.

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