Make your bespoke app page for Publishing with ease

Instapage helps you create your app page for Publishing on your own, without developer assistance. Easily create stunning landing pages that reflect the essence of your business and attract the right audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your app page for publishing with Instapage: A step-by-step guide

Creating an effective app page for publishing is vital for maximizing conversions and trust. Utilizing Instapage's powerful yet user-friendly platform helps you deliver tailored landing page experiences designed specifically for your audience in the USA. With over 100 conversion-focused templates and built-in optimization tools, Instapage empowers marketers across various sectors like Business Services, Marketing and Advertising, Tech/SaaS, and more, to grow conversions and reduce costs effectively.

Step 1: Choose the right template

Selecting a suitable template is crucial for your app page's success. Instapage offers a vast library of landing page layouts designed not only for aesthetic appeal but for optimal conversion potential. Your choice should reflect the purpose of your app and resonate with your target audience.

  1. Select a layout that aligns with your app's functionality. For example, a tech app may benefit from a sleek, modern design.
  2. Consider a mobile-responsive template, as many users will access your page from mobile devices.
  3. Review layouts for specific use cases, such as lead generation or product launches, enhancing your overall marketing strategy.

Step 2: Customize your page

After choosing a template, the next step is to customize it to match your brand. Using Instablocks, you can easily modify sections of your page without needing coding skills.

  1. Incorporate your branding elements like your logo and color palette.
  2. Utilize dynamic text replacement to personalize user experiences based on where the traffic originated.
  3. Add multimedia elements such as videos or images to make your app page more engaging.

Step 3: Optimize for conversions

To ensure your app page is aimed at increasing conversions, use Instapage's built-in optimization features. Understanding user behavior through heatmaps can significantly influence your optimization efforts.

  1. Set up A/B tests to experiment with different headlines or calls-to-action to see which resonates best with your audience.
  2. Use analytics to track the performance of your app page, informing your future marketing strategies.
  3. Implement feedback features to collect user insights, allowing continuous improvement of your landing page.

In conclusion, creating a compelling app page for publishing with Instapage can significantly enhance your marketing efforts. Utilizing these steps will put you on the path to increasing your conversion rates and lowering costs.

Ready to create your app page for publishing with Instapage? Start today and watch your conversion rates soar!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to create your app page for publishing in action

See how to create your app page for publishing in action

In this video tutorial, the speaker shares three essential steps to start building an app, emphasizing that you don't need to be tech-savvy to realize your idea. As the founder of Vivino, the world's largest wine app with over 50 million users, he highlights the potential of app ideas, such as looking up millions of wines daily. The tutorial explains that it's now possible to build apps without coding due to new tools available. These tools enable the creation of various applications, including social networks, marketplaces, and internal tools. The expert, Michael, will provide specific guidance on how to get started and tap into this opportunity, encouraging those with app ideas to act and make them a reality.

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