Home
Functionalities
Create your animated CRM website

Create your animated CRM website

Instapage enables marketers to create stunning landing pages efficiently and optimize them for higher conversions.

Get started

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.

Landing page builder

Form builder

Landing page optimization

Landing page personalization

Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Boost results through landing page optimization

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns

Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Build landing pages at scale without coding

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to Create Your Animated CRM Website with Instapage

With Instapage's functionality page, you can easily create personalized and high-converting landing pages for your marketing campaigns. Utilize over 500 conversion-focused layouts and Instablocks to build pages without any coding knowledge, optimize them for better performance, and collaborate seamlessly with your team.

Key Features of Instapage's Functionality Page

Create landing pages quickly with a library of 500+ conversion-focused layouts and Instablocks.
Optimize your landing pages for higher conversions using built-in experimentation features.
Personalize content for different audiences with dynamic text replacement and AdMaps.
Collaborate efficiently with real-time editing and feedback sharing.

Steps to Get Started with Instapage

Get a free Instapage account and sign up for a free 14-day trial.
Configure your account and provide your company details.
Access your Dashboard, go to Landing Pages, and click Create Page.
Create a landing page from scratch or choose a ready-made template.
Use design tools to customize your landing page with different elements.
Save your changes and publish your page to launch it.
Test, review, and experiment with your pages to improve performance.

Start creating personalized and high-converting landing pages with Instapage today to enhance your online marketing strategy and drive better results.

Get more out of Create your animated CRM website

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Most Implementable Enterprise - Summer 2025

Fastest Implementation Enterprise - Summer 2025

FAQs

What is Instapage's primary focus when it comes to creating landing pages?

Instapage's primary focus is to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. With Instapage, you can build landing pages quickly using a library of over 500 conversion-focused layouts and Instablocks, without the need for coding or development skills.

How does Instapage help optimize landing pages for higher conversions?

Instapage offers built-in experimentation features to help you optimize your landing pages for higher conversions. You can use detailed heatmaps to understand on-page behavior, conduct A/B tests to iterate and optimize, and assess performance with an analytics dashboard. This allows you to fine-tune your pages for maximum effectiveness.

What personalized experiences can be created using Instapage?

Instapage allows you to create high-performing content geared towards each of your audiences. You can dynamically deliver personalized experiences using dynamic text replacement, align specific ads to unique pages with AdMaps, and track metrics at the audience level using data tools. This level of personalization helps you create relevant and engaging experiences for your visitors.

How does Instapage support collaboration among team members?

Instapage accelerates page production and review with its collaboration features. You can provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders. This streamlines the workflow and ensures seamless collaboration for efficient page creation.

What are the key benefits of using Instapage for creating landing pages?

Instapage offers a flexible and easy-to-use platform for creating landing pages quickly. With a vast library of conversion-focused layouts, optimization features for higher conversions, personalized content creation, and collaboration tools for team efficiency, Instapage simplifies the landing page creation process. It helps you deliver engaging experiences that drive results for your marketing campaigns.

See how to create your animated crm website in action

Customer Relationship Management (CRM) is a technology designed to help businesses track information about their current and potential customers, facilitating the development of strong customer relationships. Unlike its traditional focus solely on sales, CRM now benefits all departments, including marketing, service, and commerce. A robust CRM system centralizes vital customer information and company data, ensuring that teams can deliver connected experiences that customers expect. For example, Carol, who owns a network of scooter dealerships, utilizes CRM to inform her marketing team about customer engagement. As a result, a customer named Celeste, who configured a scooter multiple times, received an automated email that prompted her to visit a dealership for a test drive, where the scooter was ready for her.