Create your analytics-ready user-generated content site

The job of a UGC creator is simple: Make engaging, raw, and high-quality content featuring a brandʼs product. Sell the content to the brand not your audience. Get paid per piece of content, not per view, like, share, or even based on your following.

User-generated content (UGC) is brand-specific content created by customers. Brands usually reshare this customer content on their own social media channels (with permission!). For example, at Buffer, we shared this customer review as an Instagram post itʼs the perfect example of user-generated content.

Steps for Building a Successful UGC Strategy Define Your Needs. Pick the Right Social-Media Platform. Clearly Communicate Your Intent to Your Audience. Leverage Hashtags to Further Promote Your UGC. Foster Community Building. Prepare and Moderate Content at Scale. Monitor Performance.

How to become a UGC creator: 6 Steps to succeed Step 1: Choose the what type of content to create. Step 2: Learn how to create authentic content. Step 3: Find your content niche. Step 4: Master the art of marketing. Step 5: Create a portfolio of work. Step 6: Start selling UGC content.

To grow as a UGC creator without experience, start by identifying your niche and consistently creating content. Engage with your audience, learn from feedback, and stay updated with trends.

Select The Right Social Media Platform Start by choosing a social media platform that works for your business. UGC is effective on all of them but your audience may concentrate on specific sites (i.e. Instagram). UGC campaigns can take the form of: Video challenges on TikTok.

Imagine this: You spend thousands crafting a perfect marketing campaign, but a simple Instagram video by a customer gets ten times more engagement. Sounds familiar? Thatʼs the power of user-generated content, and in 2025, itʼs not just a trend itʼs the UGC marketing strategy you canʼt afford to ignore.