Make a high-performance 404 error page optimized for Brave

Utilize Instapage to reduce costs, enhance conversions, and deliver tailored experiences in Brave.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Creating a custom 404 error page in Instapage

A well-designed 404 error page is crucial for any online presence, helping to maintain user engagement even when users stumble upon non-existent pages. With Instapage, marketers can quickly create a 404 error page that not only aligns with their brand identity but also helps in turning a potentially negative experience into a positive one. This guide will walk you through the step-by-step process to create an effective 404 error page using Instapage, optimizing for user experience and retention.

Understanding the importance of a custom 404 error page

A custom 404 error page serves various purposes, such as providing users with a friendly message and helping them navigate back to relevant content. Here are key points about its importance:

  1. Brand consistency: A custom page promotes brand recognition and trust.
  2. User engagement: Encouraging users to explore other sections of your website reduces bounce rates.
  3. SEO benefits: A well-crafted page can keep visitors on your site longer, signaling to search engines that your content is valuable.

Step 1: Log into your Instapage account

To create a 404 error page, first, log into your Instapage account. If you don’t have one yet, consider their flexible and easy-to-use page creation platform that requires no coding skills.

Step 2: Choose a template

Taking advantage of Instapage’s library of conversion-focused layouts will streamline your design process. Here’s how to choose the right template:

  1. Search the template library for ‘404 error’ options.
  2. Select a template that aligns with your branding and user experience goals.
  3. Preview the template and fit it to your needs with Instablocks for quick adjustments.

Step 3: Modify and personalize your page

Customize your chosen template by adding elements that enhance user experience and provide helpful resources. Suggested modifications include:

  1. Incorporating a friendly message to empathize with the visitor’s experience.
  2. Providing links to popular content or your homepage for easy navigation.
  3. Adding a search bar to allow visitors to find what they're looking for quickly.

Once your 404 page is set up, preview it to ensure everything looks great and functions properly. Then, publish the page.

Start engaging with your audience more effectively today by leveraging Instapage's powerful tools to create personalized landing experiences and navigate them smoothly even when they encounter errors.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to create your 404 error page in brave in action

See how to create your 404 error page in brave in action

In today’s digital landscape, encountering errors like missing pages or incorrect URLs can significantly impact web traffic and user experience. An unsightly error page is more than just an inconvenience; it can deter visitors who might otherwise enjoy a well-optimized site with fast load times and responsive design. Despite meticulous efforts to enhance a site’s functionality and aesthetics, a single mistake can ruin the user’s first impression. Therefore, it’s crucial to address the potential for errors, as a poorly designed or non-functioning webpage could lead to a loss of visitors and diminish the overall appeal of a website, underscoring the importance of user-friendly navigation and error handling.

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