Make your welcome page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your welcome page on Instapage for higher conversions

Creating an effective welcome page is crucial for establishing a strong first impression. Instapage provides a user-friendly platform that allows marketers to build landing pages easily. By leveraging over 100 conversion-focused layouts and powerful features tailored for specific audiences, you can enhance brand engagement while streamlining the page creation process.

Step 1: Choose your Ideal Layout

Selecting the right layout is essential for reflecting your brand's identity. Instapage's diverse library offers templates that cater to various industries — from tech to education. You can easily preview and select a design that aligns with the campaign goals you aim to achieve.

  1. Flexible designs: Customize layouts to fit your branding effortlessly.
  2. Focus on conversions: Choose templates designed to boost click-through rates.
  3. Mobile responsiveness: Ensure your welcome page looks great on any device.

Step 2: Optimize for your Audience

Optimization is key for achieving a higher conversion rate. Utilize Instapage's built-in experimentation features to analyze user behavior, conduct A/B testing, and leverage heatmaps to refine your approach.

  1. Run A/B tests: Compare different versions of your welcome page to see what resonates best.
  2. Use heatmaps: Gain insights into user interactions and focus on high-engagement areas.
  3. Track analytics: Leverage the dashboard to monitor campaign performance in real-time.

Step 3: Personalize Content

Creating tailored experiences helps boost customer loyalty. With Instapage, you can utilize dynamic text replacement to tailor content for specific visitors based on previous interactions.

  1. Dynamic text replacement: Automatically adjust copy to match the source of traffic.
  2. AdMaps integration: Align ads directly with relevant landing pages for seamless user experience.
  3. Audience-level tracking: Use advanced metrics to understand how different segments respond.

By following these steps on Instapage, you will have a compelling and effective welcome page that aligns perfectly with your marketing strategy.

Start building your welcome page today to maximize your outreach efforts.

Join thousands of marketers in enhancing your brand's online presence with Instapage!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your welcome page on workstation in action

See how to build your welcome page on workstation in action

Creating a welcome video for your website is highly beneficial for establishing instant relationships with visitors. Brad Smith emphasizes the importance of this approach in enhancing user engagement. He invites existing viewers to comment 'team' and newcomers to comment 'new' for a free framework. The welcome video serves as a personal introduction, similar to shaking hands in person, making visitors feel welcomed. By providing a structured script for the video, Brad aims to guide viewers through the essential steps needed to create an effective online presence. The ultimate goal is to foster a connection that can lead to successful business interactions.

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