Make your upsell page designed for Web

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Web.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your upsell page for Web using Instapage

Creating an effective upsell page is crucial for maximizing conversions and enhancing customer loyalty. Instapage offers an intuitive platform that allows you to build your upsell page for web seamlessly, utilizing a wide variety of customizable templates and features that cater to your marketing strategy. By leveraging our advanced tools, you can craft personalized landing pages that resonate with your target audience in the USA.

Step 1: Choose the right template

Start by selecting a conversion-focused layout from Instapage’s extensive library of over 100 templates. Each design is optimized for performance and can be customized to meet your specific upsell needs.

  1. Dynamic template features: Use templates designed for specific campaigns that include upsell elements, ensuring relevance.
  2. Mobile responsiveness: Ensure your chosen template is mobile-friendly to cater to the increasing number of mobile users.
  3. Conversion-centric layouts: Opt for layouts that include testimonials and product benefits to enhance trust and authority.

Step 2: Implement A/B testing

With Instapage’s built-in experimentation features, you can run A/B tests on different elements of your upsell page. This allows you to determine which variations yield the highest conversion rates.

  1. Test headlines: Experiment with different headlines to see which ones generate more clicks.
  2. Call-to-action optimization: Vary the wording and placement of your CTAs to find the most effective combination.
  3. Visual elements: Alter images, colors, and styles to identify what resonates best with your audience.

Step 3: Personalization and collaboration

Using Instapage’s personalization features, tailor your upsell content for different segments of your audience. Collaborate seamlessly with your team to gather feedback and make real-time edits.

  1. Dynamic text replacement: Customize messaging on your upsell page based on user data.
  2. Audience-specific metrics: Use data tools to track engagement metrics for different audience segments.
  3. Real-time edits: Allow team members to provide feedback directly on the page for faster optimization.

By following these steps, you’ll effectively build your upsell page for web that not only attracts but converts your target audience effectively.

Ready to get started? Leverage Instapage’s powerful features today to create an upsell page that elevates your marketing efforts and boosts your conversions.

Don't wait! Sign up for Instapage and transform your upsell strategy, optimizing for results that matter to your business.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your upsell page for web in action

See how to build your upsell page for web in action

In this video tutorial, Patrick Dang explains the concept of upselling, detailing its definition and its role in boosting sales. Upselling involves persuading a current customer to purchase an additional product or an upgraded version of a service they are already buying. The aim is not to sell completely different items but rather to encourage more significant expenditure from existing customers by offering refined or superior options. An example provided is in the context of Software-As-A-Service (SAAS) offerings, where customers are given the opportunity to upgrade to a premium version of the software they are already using. Through this strategy, businesses can enhance their revenue by effectively leveraging their existing customer base.

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