Make your tailored upsell page for VPs of marketing

Empower VPs of marketing with Instapage to deliver impactful upsell page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Boost results through landing page optimization
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Improve alignment across your creative team sidebar
Instapage enables Audien to make more noise with a conversion rate uplift of 19%
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your upsell page for VPs of marketing with Instapage

In today's competitive landscape, constructing an effective upsell page for VPs of marketing is crucial. Instapage's user-friendly landing page platform allows you to create compelling upsell pages that cater directly to your marketing audience. This guide walks you through the essential steps necessary to build a high-converting upsell page that enhances customer trust and loyalty.

Why choose Instapage for your upsell page?

Instapage stands out as a premier choice for marketers looking to enhance their conversion rates. With over 100 customizable templates and Instablocks, building landing pages without coding becomes a breeze. The power to create dynamic, personalized experiences is critical for fostering brand trust among VPs of marketing in sectors like Tech/SaaS and Financial Services.

  1. Comprehensive library: Access a wide range of templates designed for maximum conversions.
  2. No coding required: Empower your marketing team to build landing pages effortlessly.
  3. Fast and flexible: Create and modify pages quickly, responding to market demands in real time.

Step 1: Define your audience's needs

Begin by understanding the unique preferences and pain points of your target audience. VPs of marketing across various sectors have specific needs - whether it's clarity, aesthetics, or functionalities that suit their campaigns. Research your audience to craft messages that resonate.

Step 2: Design a user-friendly layout

A well-structured layout is fundamental for keeping visitors engaged. Utilize Instapage's drag-and-drop interface to create an intuitive flow. Consider implementing bullet points to highlight key features and benefits of your offering.

  1. Use clear headlines to guide your audience through the page.
  2. Incorporate images or videos that showcase your product or service.
  3. Add prominent call-to-action buttons that stand out on the page.

Step 3: Optimize for conversions

To ensure your upsell page drives results, leverage Instapage's built-in experimentation features. Conduct A/B testing to compare different variations and use analytics tools to monitor performance, aligning with the goals of your marketing strategy.

  1. Utilize heatmaps to understand visitor behavior on your page and identify areas for improvement.
  2. Test different CTAs and messages to find what resonates best with your audience.
  3. Adopt data-driven adjustments based on insights gathered through analytics dashboards.

Building an upsell page for VPs of marketing requires a thoughtful approach tailored to your audience's specific needs.

Start today and utilize Instapage to craft engaging landing pages that convert. Discover how effective your upsell pages can be with the right tools at your disposal.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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FAQs

See how to build your upsell page for vps of marketing in action

See how to build your upsell page for vps of marketing in action

When a customer purchases your initial product, you can direct them to a page for your upsell, which doubles as the thank-you page for the main product. On this upsell page, include a line that offers a choice, such as 'No thanks, I'm happy without the benefit of [upsell].' If the user opts for the upsell, they will be taken to an express checkout. Conversely, if they decline the upsell, redirect them to the thank-you page. To set this up, create a new product and select upsell/downsell instead of main product. Choose the relevant main product funnel for the upsell, reviewing and configuring each step. Most configurations will be similar, but payment gateways and product pages will not be included in the upsell since they are designated in the main product. When you reach the checkout step, make sure to edit the express checkout settings.

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