Make your personalized upsell page for FMCG companies

Deliver personalized experiences with upsell page that build brand trust for FMCG companies and foster customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Boost results through landing page optimization
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Power up landing pages with AI Power up landing pages with AI sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Improve alignment across your creative team sidebar
Heap uses Instapage's Instablocks™ to build post-click landing pages faster
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your upsell page for FMCG companies with Instapage

Creating a compelling upsell page for fast-moving consumer goods (FMCG) is essential in today's competitive landscape. With Instapage's user-friendly platform, marketers can efficiently design landing pages that drive conversions and enhance customer experience. By leveraging our extensive library of over 100 conversion-focused layouts and Instablocks, your team can produce stunning pages without the need for coding or developer support.

Understanding the necessity of an upsell page

An upsell page is a pivotal part of your sales funnel, especially for FMCG companies. It allows you to present additional product offerings that may interest the buyer, thereby increasing average order value. This approach not only boosts revenue but also enhances customer satisfaction by providing tailored solutions. Leveraging Instapage’s built-in experimentation features can help identify the best-performing upsell strategies.

  1. Promotes additional products: Showcase relevant products that complement the customer's original choice.
  2. Increases average order value: Strategically placed upsell offers can significantly elevate the overall purchase.
  3. Improves customer engagement: Tailored experiences based on user behavior keep customers engaged and encourage them to explore further.

Crafting your upsell page: Step-by-step

To build an effective upsell page, follow these structured steps. First, focus on creating a clean, compelling design that highlights the upsell offer without overwhelming the visitor.

Choosing the right layout

Select a layout that resonates with your target audience and aligns with your brand identity. Instapage provides customizable templates that cater to varied audiences. Here are options to consider:

  1. Hero section with a strong call-to-action: Capture attention immediately with compelling visuals and messages.
  2. Customer testimonials: Incorporate testimonials to build trust and credibility.
  3. Visual content: Use eye-catching images or videos that resonate with your product offering.

Implementing personalization strategies

Personalization plays a key role in the effectiveness of your upsell page. Utilize Instapage's dynamic text replacement and AdMaps to deliver tailored content that appeals to distinct audience segments.

  1. Dynamic messaging: Automatically change text based on user data to enhance relevance.
  2. Targeted visuals: Adjust graphics and offers based on customer profiles.
  3. Performance tracking: Utilize analytics to assess how different audience segments respond and refine strategies accordingly.

By following these steps, your FMCG upsell page will not only engage visitors but also convert them into returning customers.

Ready to transform your upsell strategy? Start using Instapage today to build a landing page that optimizes for increased conversions and higher customer loyalty.

Get more out of Build your upsell page for FMCG companies

Improve your Quality Score with quick load technology for landing pages

Increase conversions with content that aligns with your ads and audiences

Achieve maximum ROI by scaling your marketing initiatives

Get started
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your upsell page for fmcg companies in action

See how to build your upsell page for fmcg companies in action

In this tutorial, Jamie from Ecom Master Class explains how to add upsells to product pages on Shopify to increase average order value. The process is straightforward, and the video provides a step-by-step guide. Jamie encourages viewers to like the video and subscribe to the channel for more content. The tutorial utilizes an app from the Shopify App Store called 'Upsell and Cross-sell by Cell Easy,' which facilitates the display of upsells both before and after purchase. The setup includes features like 'Frequently Bought Together' and options for customers to select different add-ons. Jamie demonstrates how to customize these upsell features for any product, making it easier for customers to add multiple items to their cart.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started
Build landing pages Build landing pages sidebar

People also ask about Build your upsell page for FMCG companies