Make your tailored trial signup page for Counselors

Here are 22 Marketing Strategies, Explained and Adapted for Therapists. Identify Your Niche and Ideal Client. Create a Professional Website. Write Blogs, Lots and Lots of Blogs. Utilize Search Engine Optimization (SEO) Leverage Social Media. Create/Update Your Google My Business Profile.

Bio Writing Exercise: Answer These Questions How long have you been practicing? What education do you have? What certifications do you have? Do you have any areas of specialization, and what are they? How does your personality influence your approach to therapy? What issues do you have experience treating?

5 Must-Haves for Your Therapist Directory Profile Words of hope. Prospective clients consider therapy when they feel pain or discomfort in their lives. Words of connection. Photo with clear eye contact and few distractions. A clear and understandable niche. Approachable language.

How to craft your bio: Aim for about 2-3 paragraphs. Be personable! Avoid using jargon. Speak to the clients needs while also sharing about yourself. Feel free to include your website and/or calendar link at the end of your bio.

I start by asking them if they know much about different psychotherapy approaches, or if they are completely new to the world of therapy. This will help guide my response. If clients already know about different types of therapy, I will talk more freely and briefly about them.

How Do You Scale to Multiple 6 Figures in Private Practice? Charge more. See more clients. Work more weeks per year. Reduce your expenses as much as possible. Offer higher-end services like retreats, intensives, and group work that have a higher price point and help more people in a shorter amount of time.

How To Market Yourself as a Therapist Understanding the Therapists Unique Value Proposition. Identifying Your Ideal Client. Building an Authentic Marketing Strategy for Your Private Practice. Building Your Digital Presence Through Online Marketing. Networking and Community Involvement.

Marketing can be done through websites, social media, online ads, business cards, brochures, rack cards, directories, personal contacts the list goes on and on. All of these can let potential clients or referral sources learn and know about your practice.

To stand out, highlight your niche and specializations in your profile. Being specific about your areas of expertise can attract clients who are seeking help with particular issues. Also, ensure your bio is compelling, personal, and jargon-free, and that your profile is well-organized and up-to-date.

7 Tips for Marketing your Private Practice on a Shoestring Budget #2 Blog, Blog, Then Blog Some More. #3 Guest Post on Other Blogs. #4 Go to Local Networking Events. #5 Join or Create Facebook Groups. #6 Create a Google My Business Account. #7 Claim Your Practice on Yelp.