Make your tailored squeeze page for Service engineers

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

A squeeze page is a landing page that is specifically designed to collect email addresses from visitors and potential customers. Squeeze pages are designed to use incentives, scarcity and other psychological tactics in order to squeeze a visitor into providing their email.

In online marketing, a landing page, sometimes known as a lead capture page, single property page, static page, squeeze page or a destination page, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email or an online

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.

With that, heres how to create a squeeze page: What Is a Squeeze Page? Step #1: Write Your Headline. Step #2: Make a Compelling Offer. Step #3: Use Multiple Opt-in Forms. Step #4: Add a Call to Action. Step #5: Use Social Proof. Step #6: Remove Distractions. Step #7: Build Your Squeeze Page.

Landing pages are optimal for educating prospective customers and convincing them to make a purchase. On the other hand, squeeze pages are great for capturing quick leads.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

Keep squeeze page basics like opt-in forms, bullet points, and videos at the top of the page. On the bottom, put more detailed content and product info. Scarcity AKA Missing-Out-Syndrome: Scarcity elements push a user to take advantage of an offer NOW rather than mulling it over.