Make your tailored squeeze page for Media directors

Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.

Landing pages, also called squeeze pages or opt-in pages are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketers latest product or freebie.

Tip #1: Clean, Organized Design An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background.

8 Tips on How to Make a Landing Page That Converts Make your landing page design clean and organized. Only include necessary information. Make it about your visitors. Include testimonials and credentials on your landing pages. Put a CTA in the header. Make your forms short and simple. Test your landing pages.

With that, heres how to create a squeeze page: What Is a Squeeze Page? Step #1: Write Your Headline. Step #2: Make a Compelling Offer. Step #3: Use Multiple Opt-in Forms. Step #4: Add a Call to Action. Step #5: Use Social Proof. Step #6: Remove Distractions. Step #7: Build Your Squeeze Page.

Content focus should be narrow and the user path clear. Landing pages with straightforward and simple headlines convert better than those with creative titles. A headline should follow the newspaper model, describing the entire article with focused keywords found in the body content.

Click here to learn best practices for optimizing landing pages and generating more leads. Use customer testimonials. Emphasize the benefits, not the product/service. Spend time writing a killer headline. Keep your writing simple. Write like a human. Use numbers and get specific. Ask for readers to take action.

Squeeze pages are an extreme form of lead capture that are designed solely to collect emails. Squeeze pages often employ multiple persuasion techniques as well as a simple design with a primary CTA focused on getting customers to opt-in to email marketing.