Make an innovative splash page tailored to organizations

Instapage enables organizations to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your splash page for organizations with Instapage

Creating an effective splash page is essential for capturing leads and converting visitors. Instapage empowers marketers to build tailored landing pages quickly, utilizing a library of over 100 unique layouts and customizable Instablocks that require no coding proficiency. This platform enables businesses in various sectors such as marketing, education, energy, and finance to significantly enhance their online presence and increase conversion rates.

Understanding Your Audience

Identifying the target audience is a critical first step. Marketers in industries like business services and tech/SaaS should analyze customer behavior and preferences. Use tools like heatmaps and audience segmentation to tailor your splash page to meet the needs of specific visitor demographics.

  1. Utilize heatmaps to visualize user engagement patterns on your page.
  2. Segment your audience based on demographics and behaviors to deliver more personalized experiences.
  3. Gather feedback regularly through surveys to adapt offerings based on audience needs.

Designing Your Splash Page

Once you understand your audience, it's time to design your splash page. The aim is to make it visually appealing while ensuring it serves its purpose effectively. Instapage's user-friendly editor allows for simple drag-and-drop functionality.

  1. Select a conversion-focused layout that aligns with your brand’s aesthetics.
  2. Incorporate dynamic text replacement to personalize messaging based on referring ads.
  3. Ensure mobile optimization to capture traffic from various devices.

Implementing Optimization Techniques

After your design is in place, optimization becomes essential. Instapage’s built-in experimentation features help in A/B testing elements of your splash page to see what resonates best with your audience.

  1. Conduct A/B tests on headlines, images, and CTAs to observe which combinations lead to higher conversions.
  2. Utilize analytics dashboards to monitor page performance and tweak strategies as necessary.
  3. Integrate customer feedback loops to constantly improve user experience.

Through careful audience analysis, effective design, and ongoing optimization, businesses can build impactful splash pages that not only capture attention but also convert visitors into leads.

With Instapage, organizations are equipped with the tools necessary to reduce costs while delivering highly relevant landing page experiences that foster brand trust and customer loyalty.

Start your journey to build an effective splash page today with Instapage! Explore our features and transform your marketing strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for organizations in action

See how to build your splash page for organizations in action

Starting a new web design project can be exciting yet daunting, especially when faced with a blank screen. Procrastination can lead to frustrated clients and financial loss. To help you overcome this hurdle, the tutorial focuses on the essential elements to include on your homepage. The goal is to teach the perfect landing page structure in just five minutes, using a Figma template provided in the description. The tutorial begins with the hero section, which is crucial as it's the first visible part of the website, also known as 'above the fold.' This section is vital for capturing users' attention without requiring any scrolling. The emphasis is placed on layout and design to effectively engage visitors.

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