Make your splash page designed for Marketing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Marketing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your splash page for marketing with Instapage

Creating an effective landing page is crucial for driving conversions and enhancing customer trust. Instapage offers a versatile platform that enables marketers to build and customize their splash pages seamlessly. With over 100 conversion-focused layouts and easy-to-use Instablocks, you can create attractive landing pages quickly without needing a technical background.

Why choose Instapage for your splash page?

Opting for Instapage provides an array of unique benefits specifically tailored for marketers across various sectors, including business services, education, and financial services. Achieving efficiency and effectiveness is vital, and Instapage stands out with its built-in optimization tools designed to boost conversion rates significantly.

  1. User-friendly design: The drag-and-drop functionality allows marketers to craft landing pages without coding skills.
  2. High-level customization: Tailor your pages with dynamic text replacement and AdMaps for targeted campaigns.
  3. Real-time collaboration: Work in teams efficiently by providing instant feedback and conducting live edits.

Step 1: Craft compelling content

The heart of your splash page lies in its content. Begin by understanding your target audience's needs and preferences. Focus on creating concise, persuasive copy that highlights the value proposition of your offerings. Utilize headers and bullet points for clarity, ensuring information is scannable.

Step 2: Optimize for conversions

Utilizing heatmaps and A/B testing features can significantly enhance the effectiveness of your splash page. Analyze visitor behavior through detailed metrics which aid in optimizing layout and content. Here’s what to consider:

  1. A/B test different headlines: Measure which headlines draw more engagement.
  2. Evaluate your call-to-action (CTA): Test various CTA placements to see what drives more clicks.
  3. Monitor user interaction: Use heat maps to understand where users focus their attention.

Step 3: Personalization for precision

Personalize your landing page according to audience segments. Utilize Instapage's dynamic features to adapt your content based on visitor behavior and interests. This level of personalization can notably increase user engagement and conversions.

  1. Dynamic text replacement: Adjust messaging based on incoming traffic sources.
  2. Tailored visuals: Use images and offers that resonate with different customer demographics.
  3. Track audience-specific metrics: Utilize dashboards to analyze how varied segments interact with your splash pages.

By following these steps, you can create a high-impact splash page that resonates with your audience while driving meaningful results.

Take the plunge and start crafting your splash page today using Instapage! Start with a free trial and see how easy and effective it can be.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for marketing in action

See how to build your splash page for marketing in action

Driving traffic to your website or landing page is ineffective if visitors quickly conclude that your offering is not for them and leave. Unfortunately, many sites fail to engage users, leading to high bounce rates. Statistics show that approximately 95% to 98% of first-time visitors will leave without returning, meaning only a small fraction actually stays to engage with the content. This video tutorial aims to provide a solution by demonstrating how to create a high-converting landing page that is both visually appealing and effective. The tutorial promises to guide viewers through the process of creating such a page in just a few minutes, and it will include a specific template to aid in the effort.

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