Make your splash page designed for Event Management

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Event Management.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Splash landing page: Your ultimate how-to guide

Creating a splash page for event management is crucial for engaging potential attendees and driving conversions. Instapage offers a versatile platform that enables marketers to develop landing pages tailored specifically to their events, ensuring significant brand trust and customer loyalty. With a library of over 100 conversion-focused layouts, building a compelling landing page is straightforward and does not require any coding skills.

Understanding the Importance of Event Management Splash Pages

An event management splash page acts as the first impression for potential attendees. It sets the tone for your event and can significantly impact your conversion rates. Key factors include:

  1. Clear Call to Action: Your splash page should have a compelling CTA, encouraging users to register or learn more about the event.
  2. Target Audience Alignment: Tailoring your content to resonate with your specific audience segments ensures higher engagement.
  3. Mobile Optimization: With a growing number of users accessing sites via mobile, responsive design is critical to accessibility.

Step 1: Selecting the Right Template

Identifying the right layout is foundational for effective event marketing. Instapage provides various templates designed for event promotion. Choose one that aligns with the feel of your event and your target audience's preferences.

Step 2: Customizing Content for Your Audience

Focus on personalization by inducing audience-relevant content, leveraging Instapage's dynamic text replacement. Consider including:

  1. Event Details: Clearly state the what, when, and where of your event.
  2. Engaging Media: Use videos and images to capture attention and convey the event atmosphere.
  3. Testimonials & Social Proof: Sharing feedback from previous attendees can foster trust and encourage registrations.

Step 3: Optimizing for Conversions

Once your event splash page is set, focus on optimizing it for conversions. Utilize Instapage's built-in experimentation tools to assess what works best for your audience. Features to consider include:

  1. A/B Testing: Experiment with different headlines or layouts to discover which combination drives more conversions.
  2. Heatmaps: Gain insights into user behavior and adjust the layout accordingly.
  3. Analytics Dashboard: Continuously check performance metrics to refine your approach.

Building an effective splash page for event management is an ongoing process that involves understanding your audience and iterating based on feedback and analytics.

Ready to start creating your event splash page? Sign up for Instapage today and elevate your event marketing strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your splash page for event management in action

See how to build your splash page for event management in action

In this video, the presenter shares their experience with Facebook advertisements and discovering free event software while planning an event. They mention having previously used a service called Splash, which is a landing page platform tailored for events. The presenter encourages viewers to check out Splash, highlighting that it offers free options for hosting events without the need to pay for landing pages. They demonstrate how to get started by visiting the website, selecting 'host an event,' and trying it out for free. The platform allows users to sell tickets and provides various event management features, making it suitable for anyone looking to organize an event efficiently.

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