Make your tailored splash page for Content editors

Empower Content editors with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Boost results through landing page optimization
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Improve alignment across your creative team sidebar
Pilothouse Digital improves its efficiency by 30% and scales client success with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your splash page for content editors: A step-by-step guide

Creating an effective splash page can significantly enhance your marketing efforts. With Instapage's flexible platform, marketers can quickly build conversion-focused landing pages tailored to their audiences. This guide will walk you through the essential steps to create a successful splash page that boosts customer loyalty and increases conversion rates.

Step 1: Choose the Right Template

Start by selecting a template that aligns with your campaign's objective. Instapage offers over 100 professionally designed layouts that cater to various industries. Focus on templates optimized for conversions to provide a strong foundation for your splash page.

  1. Identify your target audience: Understand who will visit your page and what messages resonate with them.
  2. Select templates based on industry: Use designs specific to business services, tech, or education to create relevance.
  3. Ensure mobile responsiveness: Choose templates that work perfectly across all devices, enhancing user experience.

Step 2: Customize Your Content

Next, customize your chosen template with relevant content. Instapage allows for dynamic text replacement and personalized experiences tailored to individual audience segments.

  1. Add compelling headlines: Use statistics or impactful statements to grab attention quickly.
  2. Incorporate visuals: Include images and videos that reflect the brand and message effectively.
  3. Utilize call-to-action (CTA): Make your CTAs stand out to prompt user engagement and conversions.

Step 3: Optimize for Conversions

Once your content is in place, leverage Instapage's built-in optimization features. Employ A/B testing to identify which elements perform best, and analyze heatmaps to understand user behavior on your page.

  1. Conduct A/B testing: Experiment with different headlines, images, and CTAs to find the most effective version.
  2. Use analytics tools: Evaluate page performance through instant metrics to make informed adjustments.
  3. Implement feedback: Use insights from real-time collaborations to make revisions quickly.

In conclusion, a well-crafted splash page can significantly impact your overall marketing strategy. By utilizing Instapage's features, you'll create high-converting landing pages that meet your specific audience's needs.

Ready to elevate your marketing campaigns? Start building your splash page with Instapage today and experience a seamless approach to landing page creation!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for content editors in action

See how to build your splash page for content editors in action

In this tutorial, the speaker discusses a common mistake made by beginners when using WordPress block themes: placing content directly into page templates within the site editor. Some themes, like Spectra1 and Ollie, provide starter content to help beginners visualize their sites. However, retaining this content complicates editing, as it splits content between the site editor and actual pages. The ideal approach is to avoid inserting any content into the site editor; instead, all content should be managed through pages and posts. Additionally, beginners face another significant issue: non-admin users have limited editing capabilities, which can lead to further confusion.

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