Make your tailored splash page for Builders

Empower Builders with Instapage to deliver impactful splash page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your splash page for Builders with Instapage

Creating an effective splash page can significantly boost your marketing efforts, especially when utilizing Instapage's powerful features. With its growing library of over 100 customizable templates, you can build a unique landing page that converts. This guide will walk you through the essential steps to build your splash page, optimize it for conversions, and personalize content to fit your audience’s needs.

Step 1: Choose a template

Start by selecting a suitable template from the extensive catalog at Instapage. Each layout is designed with conversion in mind, so think about the goals of your splash page. For instance, if your target is to gather leads, find a template that has strong call-to-action elements.

  1. Consider your audience: Choose a template that resonates with the preferences of your marketing department, whether you're in tech, finance, or education.
  2. Highlight key offers: Look for templates that provide ample space for showcasing your value proposition effectively.
  3. Flexibility for customization: Ensure the template allows you to modify content, images, and branding easily.

Step 2: Optimize for conversions

Once you've chosen a template, it's vital to optimize your page for conversions. Use Instapage's built-in experimentation features to analyze user engagement through heat maps and conduct A/B tests.

  1. Utilize heatmaps: Understand where users are clicking and how they navigate your page, which can inform changes in design.
  2. A/B Testing: Experiment with different headlines and images to find which combinations generate the best results.
  3. Analytics tracking: Leverage the analytics dashboard to measure the performance of your splash page over time.

Step 3: Personalize for your audience

Personalization is key in today’s marketing landscape. Use Instapage's dynamic text replacement to customize messages based on user sourcing, which increases relevance and engagement.

  1. Dynamic text replacement: Tailor your headlines and messages to match the source of your visitors, creating a more relevant experience.
  2. Implement AdMaps: Align specific ad campaigns with the corresponding pages, ensuring that your traffic flows seamlessly.
  3. Audience-level metrics: Track performance metrics specifically segmented by audience type to understand what works best for different segments.

Building a splash page with Instapage equips marketers with the tools necessary to create meaningful connections that drive conversions. Time spent in optimizing and customizing your page will ultimately yield higher brand trust and customer loyalty.

Ready to build your splash page with Instapage? Start crafting your landing pages today and elevate your marketing strategy in the USA.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your splash page for builders in action

See how to build your splash page for builders in action

The key suggestion is to simplify your approach by eliminating unnecessary details and distractions when starting a business. There is a tendency for consultants and business owners to overemphasize the creation of elaborate branding elements like logos and websites, which can lead to procrastination. Instead, the focus should be on creating a single effective landing page. Many entrepreneurs fixate on trivial decisions, such as the color of a business card, instead of prioritizing actions that will attract paying clients. The emphasis should be on engaging with the market and securing clients, rather than getting bogged down by non-essential elements that do not contribute to actual business growth.

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