Make an impressive solutions page instantly

Create your solutions page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
ChartMogul maximizes event attendance and improves design workflows with Instapage
Boost results through landing page optimization
ChartMogul maximizes event attendance and improves design workflows with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Improve alignment across your creative team sidebar
ChartMogul maximizes event attendance and improves design workflows with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Solution on a page: Your ultimate how-to guide

Creating an effective solutions page is critical for converting visitors into leads or customers. Instapage offers a user-friendly platform that enables marketers to design tailor-made landing pages without requiring coding skills. By leveraging over 100 conversion-focused layouts and tools, you can easily create a solutions page that resonates with your audience and enhances brand trust.

Understanding the Importance of a Solutions Page

Your solutions page serves as a critical touchpoint in the buyer's journey, allowing you to explain how your offerings resolve specific pain points. It's not just about showcasing products or services; it's about telling your brand story in a way that connects with potential customers.

  1. Address specific pain points: Highlight how your services solve customer challenges.
  2. Showcase benefits: Provide clear advantages of choosing your solutions over competitors.
  3. Incorporate testimonials: Use customer feedback to build credibility and trust.

Step 1: Choosing the Right Layout for Your Solutions Page

Start by selecting a layout that complements your brand identity and aligns with your marketing strategy. Instapage provides a diverse library of templates that are optimized for various industries.

  1. Select from structured layouts: Choose templates designed specifically for business services or tech.
  2. Use Instablocks: Drag and drop pre-designed blocks to speed up your page creation.
  3. Customize colors and fonts: Ensure the aesthetic matches your brand guidelines.

Step 2: Personalization for Enhanced Engagement

Personalization is key to capturing the attention of diverse audiences. With Instapage's advanced features, you can create a tailored experience for each visitor.

  1. Dynamic Text Replacement: Customize headlines and content to reflect user search queries.
  2. AdMaps: Align specific ads with landing pages for a seamless transition.
  3. Audience-level metrics: Track the performance of your personalized content.

Step 3: Optimize Your Page for Conversions

Once your solutions page is live, it's crucial to continuously analyze and optimize its performance. Use A/B testing and heatmaps to gain insights into user behavior and make informed adjustments.

  1. A/B Testing: Experiment with different headlines and layouts to identify what works best.
  2. Heatmaps: Understand how users are interacting with your page, allowing for targeted improvements.
  3. Analytics Dashboard: Monitor key performance indicators (KPIs) such as conversion rates and bounce rates.

By following these steps, you can effectively build a solutions page that not only informs but also converts. Instapage empowers marketers to create high-impact landing pages with ease.

Ready to elevate your marketing efforts with a tailored solutions page? Start using Instapage today to unlock the full potential of your landing page strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your solutions page in action

See how to build your solutions page in action

If you've invested heavily in driving traffic to your beautiful website but see many visitors leaving without taking action, you face a website conversion challenge. The key analogy here is to think of your website as a store: an empty store signifies potential marketing or product issues. However, a store filled with visitors but few checkouts indicates a conversion problem. It's positive that your product or service attracts interest, but once potential customers arrive at your site, they may not find what they need to make a decision to purchase, contact you, or fill out a form. Addressing these concerns is crucial for improving your website's conversion rates.

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