Build your social proof website on tvOS

Debunking the Myth of the Foldʼs Irrelevance However, this is a misconception. While itʼs true that users are more accustomed to scrolling than they were in the early days of the web, research shows that the content above the fold still captures the majority of user attention.

Above the fold content is the part of a web page shown before scrolling. Any content youʼd need to scroll down to see, would be considered ʼbelow the foldʼ. The ʼfoldʼ is where the browser window ends, but the content continues underneath.

To add social proof to your website effectively, follow these steps: Collect Reviews and Testimonials: Reach out to satisfied customers and request reviews or testimonials. Integrate Social Media: Incorporate social media plugins that showcase social media mentions, shares, and follower counts on your website.

ʼAbove the foldʼ refers to the section of your site that first greets users when they land on a page. The content above the fold is the header, text, imagery, or video thatʼs visible before users have to scroll. Ideally, it should convey what an organization does and its associated benefits.

When it comes to landing pages, social proof refers to any evidence that other people in similar situations have purchased or used a product/service and gotten value out of it. The most common forms of landing page social proof include: Testimonials. Customer reviews.

Above the fold content gives the first impression of your website. It tells users what to expect while theyʼre on your website and encourages them to look around to learn more about your products and services. If your above the fold content doesnʼt provide value right away or grab visitorʼs attention, theyʼll leave.

Social proof (above the fold) adds instant credibility to the value youʼre promising. Take Privy for example. Any startup can write How small brands sell more online. But itʼs their 18,000+ reviews that make you believe it.

Social proof is evidence that supports marketing claims. Social proof uses the words or actions of an audience to add credibility to a brandʼs value proposition. Itʼs a key ingredient to high-performing landing pages.