Make your sales page on Workstation with ease

Create your sales page on Workstation and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Boost results through landing page optimization
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Improve alignment across your creative team sidebar
Instapage helps Netradyne get a 38.2% conversion lift by powering its return on ad spend
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Expertly build your sales page on Instapage

Creating a compelling sales page is crucial for converting visitors into loyal customers. Instapage simplifies the landing page creation process with user-friendly templates designed to drive conversions. By leveraging Instapage's array of features, marketers can strategically build and optimize their sales pages to meet audience expectations and improve customer engagement.

Understanding Instapage's unique features for sales pages

Instapage offers a flexible platform for building sales pages with notable features that enhance marketing efforts. With over 100 conversion-focused layouts and customizable Instablocks, you can rapidly create high-quality landing pages without the need for coding expertise. This functionality is pivotal for marketers in sectors such as Technology and Financial Services who demand speed and efficiency.

  1. Customizable templates: Use ready-made designs to tailor your sales pages for specific campaigns, enhancing the relevance for your audience.
  2. Built-in experimentation tools: Test various elements on your sales pages to identify what drives conversions, utilizing A/B testing features to refine your strategy.
  3. Analytics integration: Employ detailed analytics and heatmaps to gain insights into audience behavior, ensuring you optimize every page with data-driven decisions.

Step 1: Start building your sales page

Begin by selecting a template that aligns with your brand’s messaging. Once you find a layout you like, customize it to suit your needs with Instablocks or your unique content. This enables you to craft a consistent experience that resonates with your target audience.

Step 2: Optimize for performance

Next, utilize the optimization features available on Instapage to enhance your sales page’s effectiveness. Here’s how you can optimize:

  1. Implement A/B tests: Compare different versions of your sales page to see which performs better in terms of conversion rates, aiding in data-driven decision-making.
  2. Analyze user behavior: Use heatmaps to track how visitors interact with your page; this insight will guide further adjustments.
  3. Adjust content dynamically: Personalize your page based on audience segments; for example, using different language or messages for a Tech audience versus Educational institutions.

Step 3: Collaborate and launch

Make use of Instapage’s collaboration tools to share your sales page with stakeholders for feedback before launching it. This collaborative step is essential to refine your final product and ensure it’s aligned with business goals.

  1. Real-time editing: Make adjustments swiftly based on feedback received from team members or clients.
  2. Secure sharing: Share your sales page with external stakeholders without compromising your data integrity.
  3. Feedback loops: Collect opinions and suggestions to further enhance your sales page before it goes live.

By following these steps, marketers can truly harness the power of Instapage to create sales pages that not only attract attention but convert visitors into customers effectively.

Ready to elevate your marketing strategy? Start using Instapage today to create, optimize, and launch your sales page seamlessly.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your sales page on workstation in action

See how to build your sales page on workstation in action

This video tutorial discusses the importance of a sales page in converting casual readers into customers. It highlights that a sales page serves as the primary platform to inform leads about what is being sold, the reasons for selling it, and the necessity of purchasing it. The tutorial is presented by Angel Marie from ConvertKit, aimed at assisting creators in earning a living online. To optimize a sales page for success, six essential steps are recommended. Step one emphasizes understanding your audience, as investment in a product is contingent on knowing the target demographic. Step two focuses on creating a value proposition, likened to an elevator pitch, which succinctly encapsulates the product's benefits and audience.

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