Make your sales page designed for design teams

Instapage empowers your design teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your sales page for design teams: A step-by-step guide

Creating an effective sales page for design teams is crucial in maximizing conversion rates, enhancing customer loyalty, and reducing costs for your marketing efforts. With Instapage's intuitive platform, you can leverage a library of conversion-focused templates that allow you to design impactful landing pages quickly, without any coding expertise. This guide will walk you through the essential steps to build your sales page effectively.

Step 1: Define your target audience

Understanding your audience is vital for creating a personalized experience. Identify the specific needs, preferences, and behaviors of your target audience, particularly those within business services, marketing and advertising, tech/SaaS, education, energy and utilities, financial services, government, and insurance sectors. This knowledge will guide the content and design of your landing page.

  1. Use personas: Develop user personas to grasp motivations.
  2. Conduct surveys: Gather insights directly from potential customers about their preferences.
  3. Analyze competitors: Study competitors who target the same audience to understand best practices.

Step 2: Utilize Instapage templates

Leverage Instapage's extensive range of templates to create visually appealing and functional sales pages. These templates are designed to increase conversions, helping you communicate your value proposition effectively.

  1. Select a template: Choose from over 100 layouts tailored for different industries.
  2. Customize with Instablocks: Use pre-built sections for quick modifications that suit your content.
  3. Optimize for mobile: Ensure your landing page is responsive and mobile-friendly.

Step 3: Optimize with experimentation

Once your sales page is designed, use Instapage’s built-in experimentation features to optimize performance. A/B testing and heatmaps will allow you to see how users interact with your page and make necessary adjustments.

  1. Run A/B tests: Test different headlines, images, and calls-to-action to determine what works best.
  2. Analyze heatmaps: Understand where visitors click and how far they scroll down your page.
  3. Monitor analytics: Use detailed performance metrics to refine your landing page strategy.

Through these steps, you will create a robust sales page that not only meets the needs of your design team but also aligns with your wider marketing goals.

Now that you understand the essentials of building a sales page for design teams, it's time to put this knowledge into action with Instapage.

Start your free trial today and experience how Instapage can help streamline your page creation process and boost your conversion rates!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your sales page for design teams in action

See how to build your sales page for design teams in action

The quality of your sales page directly impacts your business's profitability; a strong sales page can significantly increase customer influx and revenue. This tutorial focuses on designing high-converting sales pages that can enhance your business's financial success. Throughout the video, the presenter will showcase examples of effective and ineffective sales pages, analyzing the critical elements that contribute to their performance. The aim is to understand what makes a sales page successful, thereby maximizing sales potential. Attendees are encouraged to stay for the entire video to gain valuable insights from the presenter's decade of experience as a funnel and sales page designer, ensuring they avoid common pitfalls and create effective pages.

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