Make your referral page optimized for Workstation

Instapage empowers you to slash costs, skyrocket conversions, and deliver tailored experiences on Workstation.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your referral page on Workstation with Instapage

Creating a referral page using Instapage is a powerful strategy for marketers across various industries in the USA. Instapage enables the seamless design of landing pages that enhance user engagement and optimize conversion rates. With the ability to choose from over 100 conversion-focused layouts, building a referral page becomes not only efficient but also effective in driving customer trust and loyalty.

Identify Your Audience

Before crafting your referral page, it's essential to clearly identify your target audience. Understanding the unique characteristics of your audience allows you to tailor content that resonates with them. Whether you’re focusing on the marketing and advertising sector or tech and SaaS, your messaging should reflect their specific needs and interests.

  1. Define your target segments: Understand who your potential referrers are — this could include business service providers or educators.
  2. Analyze user behavior: Utilize detailed heatmaps from Instapage to assess how different audience segments interact with your existing pages.
  3. Use A/B testing: Experiment with various messaging and layouts to find what captures your audience's attention best.

Leverage Instablocks for Speedy Page Creation

Instablocks are customizable templates that facilitate faster page creation while ensuring design consistency. By utilizing Instablocks, you can integrate elements that align with your brand and effectively convey the purpose of your referral program.

  1. Select relevant Instablocks: Choose from pre-designed sections that fit your referral strategy, such as testimonials or referral incentives.
  2. Customize the copy: Tailor the text within the Instablocks to speak directly to your audience and highlight the benefits of joining your referral program.
  3. Ensure mobile responsiveness: Test your page to guarantee that it looks and performs well on all devices, enhancing user experience.

Optimize with Personalization Techniques

Personalization is key to engaging users on your referral page. Instapage allows for dynamic text replacement that can align your referral messaging with the user's previous interactions with your brand.

  1. Implement dynamic text: Use personalized greetings based on the source of traffic to the referral page, making users feel valued.
  2. Utilize AdMaps: Align specific advertisements with relevant landing pages to maintain consistency across channels and enhance the user journey.
  3. Track audience-specific metrics: Monitor performance through detailed analytics to understand which personalization strategies yield the highest conversion rates.

Upon successfully implementing these strategies, continually refine your referral page by gathering data and feedback, ensuring that it evolves alongside market trends.

Ready to build your referral page on Workstation? Instapage equips you with the tools needed for a streamlined and impactful landing page experience.

Get started with Instapage today by creating your referral page and watch your conversions grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

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See how to build your referral page on workstation in action

See how to build your referral page on workstation in action

In this tutorial, Cassie demonstrates how to create a referral website for real estate without any programming. First, users will need to build a website using Card, a user-friendly website builder known for its simple embedding tool. Next, a straightforward database will be created using Airtable, which allows users to compile a list of real estate properties. The database will include essential details such as the property name, notes, photo, and a referral link for each listing. Once the database is set up, it can be formatted into a gallery view, making it visually appealing. Finally, the gallery is embedded into the Card website, resulting in a functional and simple real estate referral site where each listing contains relevant information that users can click on.

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