Make your product page designed for Industrial Sales

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Industrial Sales.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Boost results through landing page optimization
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Power up landing pages with AI Power up landing pages with AI sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Improve alignment across your creative team sidebar
Fullstack Digital deploys Google Ads landing pages and gets conversions across the board
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your product page for Industrial Sales

Creating an effective product page for industrial sales is crucial for boosting conversions and establishing brand trust. Instapage offers a robust platform for marketers to design landing pages tailored for different audiences. Focusing on relevant landing page experiences can significantly reduce costs and enhance customer loyalty in the competitive market landscape of the USA.

Understanding Your Audience

It's essential to know your target audience when creating a product page. Industrial sales typically appeal to professionals in business services, marketing and advertising, tech/SaaS, education, energy and utilities, financial services, government, and insurance. Tailoring your messaging and visuals to resonate with these sectors can lead to higher engagement.

  1. Identify specific pain points for each vertical. For example, educational institutions may seek efficiency in managing student inquiries while tech companies may prioritize integration with existing software.
  2. Use analytics to understand behavior patterns of your audience. Heatmaps can show how visitors interact with your content, guiding layout adjustments.
  3. Conduct surveys or interviews with existing clients to gather insights on their needs which can inform your landing page content.

Utilizing Conversion-Focused Layouts

Once you understand your audience, it’s time to design your product page. Instapage provides over 100 customizable templates designed specifically for conversion. Use these tools to create compelling landing pages without needing development resources.

  1. Select a layout that aligns with your key messages. For instance, prioritize product benefits or client testimonials to enhance credibility.
  2. Incorporate strong calls to action (CTAs). Design buttons that stand out and use action-oriented language to prompt conversions, such as 'Get Your Free Demo'.
  3. Leverage Instablocks for repeating elements like headers and footers, ensuring consistency across your pages while speeding up the creation process.

Optimizing for Performance

Optimization is crucial for ongoing success. Once your landing page is live, use built-in experimentation features to test its effectiveness through A/B testing.

  1. Regularly update content based on performance analytics. Identify which elements drive engagement and which may need adjustment.
  2. Utilize personalization features like dynamic text replacement to address user-specific needs, ensuring that visitors feel the page speaks directly to them.
  3. Assess the impact of each change through analytical tools to refine the page continually.

After following these steps, monitoring your landing page performance is key to maintaining high conversion rates. Regularly revisiting your strategy can lead to sustained success in industrial sales.

By effectively building your product page using Instapage, you can ensure a strong online presence tailored to your audience's needs, ultimately driving sales growth.

Start creating your winning product page today with Instapage and watch your conversions soar. Sign up now for a free trial!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your product page for industrial sales in action

See how to build your product page for industrial sales in action

Your product page may be the difference between a customer adding to cart or leaving your store. In this video, I’ll provide nine tips to create product pages that convert effectively. Hello everyone, welcome back! If you're new, I'm Michelle Bally, your host for today. If you've found this video, you're likely an entrepreneur or aspiring business owner, and you're in the right place. At Learn with Shopify, we release videos weekly to provide essential information for starting and growing your online business, so subscribe for more valuable content. So, what makes a great product page? In essence, product pages should deliver the right amount of information to assist customers in making a purchase decision, ensuring they feel informed and confident about their choice.

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