Make your tailored pricing page for Order selectors

Empower Order selectors with Instapage to deliver impactful pricing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Boost results through landing page optimization
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Improve alignment across your creative team sidebar
Instapage helps Output achieve a 261% conversion rate uplift with targered landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pricing page for Order selectors with Instapage

Creating an effective pricing page is essential for improving conversions and boosting brand trust, particularly for businesses in competitive sectors like tech and education. Instapage offers a flexible page creation platform that empowers marketers to build their pricing pages quickly and effectively using over 100 optimized templates.

Understanding the importance of a well-designed pricing page

Your pricing page serves as a critical touchpoint for potential customers. A captivating page can significantly influence their purchasing decisions. Key elements include clear pricing tiers, compelling value propositions, and engaging visuals that resonate with your target audience. Additionally, understanding customer behavior through analytics can help in optimizing this essential page.

  1. Clarity in pricing: Clearly defined pricing tiers promote transparency and reduce user hesitancy.
  2. Value propositions: Highlighting unique features reinforces why customers should choose your service over competitors.
  3. Visual appeal: Using eye-catching layouts and conversion-focused designs can attract and retain visitor interest.

Step 1: Choose the right layout

Select from Instapage's vast library of landing page templates that are specifically designed to highlight pricing effectively. Look for layouts that facilitate easy comprehension and encourage action.

Step 2: Customize for your audience

Personalization is key to engaging your audience. Use Instapage's dynamic text replacement to tailor the content on your pricing page directly to the viewer. Implement AdMaps to align ads relevant to your visitor's preferences with your pricing page.

  1. Dynamic text replacement: Allows for on-the-fly content adjustments based on user data.
  2. AdMaps: Facilitate cohesive ad experiences by directing specific ads to relevant pricing pages.
  3. Heatmaps: Use tools to observe user interactions and adjust placements and content accordingly.

Step 3: Optimize and iterate

After deploying your pricing page, leverage Instapage's built-in A/B testing features. Regular experimentation helps identify the most effective messaging, pricing formats, and design choices. Comprehensive analytics will provide insights into visitor behavior, helping refine strategies for better performance.

  1. A/B testing: Experiment with different layouts or pricing tiers to discover what resonates best with your audience.
  2. Analytics dashboard: Monitor real-time metrics to understand engagement levels and conversion rates.
  3. Iterative improvements: Continuously adjust based on feedback and data to enhance performance.

In summary, leveraging Instapage can transform how you build your pricing page, making it an essential tool in your marketing arsenal.

Ready to enhance your conversions? Start using Instapage to create your pricing page today and elevate your marketing strategy!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your pricing page for order selectors in action

See how to build your pricing page for order selectors in action

In this tutorial, Neil Patel discusses how to effectively create a pricing page for Software as a Service (SaaS) products to maximize conversions. He emphasizes the importance of including specific elements in the pricing page design to enhance user experience. As a co-founder of Crazy Egg, Neil shares insights from extensive A/B tests and data analysis not only in the SaaS domain but across various industries, including digital products and e-commerce. He highlights that there isn’t a universal template for pricing pages; each should be tailored to meet the needs of the target audience while also utilizing effective design strategies to appeal to potential customers.

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