Make your pricing page designed for Marketing Automation

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Marketing Automation.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Effective strategies to build your pricing page for marketing automation with Instapage

Creating a pricing page for marketing automation is crucial to define your offers and conversion strategies. Instapage empowers you to streamline this process with customizable templates that enhance brand trust and customer loyalty, ultimately boosting your conversion rates.

Understand your target audience

Before creating your pricing page, identify your key audience segments. Knowing whether you're targeting business services, education, or financial services will help tailor your offers and messaging effectively.

  1. Segment your audience
  2. Different groups have varying needs; segmenting helps in creating personalized messages.
  3. Use relevant terminology
  4. Incorporate terms specific to your sector to resonate with potential clients.
  5. Address pain points
  6. Identify and address common challenges faced by your audience to demonstrate understanding and build trust.

Choose the right layout for your pricing page

An appealing and functional layout can significantly impact user experience. Explore Instapage's library of over 100 conversion-focused layouts to find one that aligns with your brand aesthetics and objectives.

  1. Keep it simple
  2. Avoid clutter—highlight core offerings and make navigation intuitive.
  3. Mobile responsiveness
  4. Ensure your pricing page looks great on all devices as most users now browse on mobile.
  5. Use visuals wisely
  6. Incorporate images or charts to illustrate pricing benefits or features without overwhelming text.

Optimize for conversions

Utilize Instapage's built-in experimentation features to continually optimize your pricing page for improved performance. Heatmaps can provide insights into user behavior, while A/B tests enable you to refine messaging and layout.

  1. Conduct A/B tests
  2. Test different versions of your pricing page to see which leads to higher conversions.
  3. Analyze user behavior
  4. Use heatmaps to understand where users engage the most and adjust accordingly.
  5. Leverage analytics
  6. Monitor page performance through detailed metrics to identify areas for improvement.

Effective pricing pages are essential for converting visitors into leads and ultimately customers. Ensure your content is relevant and resonates with the needs of your audience segments.

By leveraging Instapage’s flexibility, you can create tailored landing pages that foster customer engagement and increase conversions. Start today and transform your pricing strategy.

Ready to build your pricing page for marketing automation? Sign up for Instapage to access customizable templates and powerful optimization tools.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
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FAQs

See how to build your pricing page for marketing automation in action

See how to build your pricing page for marketing automation in action

In this tutorial, Neil Patel discusses the essential elements of an effective SaaS pricing page aimed at maximizing conversions. He highlights the importance of designing the pricing page thoughtfully, drawing on his extensive experience with A/B testing from his time as co-founder of Crazy Egg and his analysis of various data across industries. The video emphasizes that there isn't a one-size-fits-all approach to pricing pages, indicating a need for tailored strategies. Throughout the presentation, practical tips will be provided to help viewers enhance their pricing page layout and content for better sales outcomes. Patel encourages engagement by inviting viewers to subscribe for more insights and updates.

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