Make an innovative pricing page tailored to industrial enterprises

Instapage enables industrial enterprises to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pricing page for industrial enterprises with Instapage

Creating a pricing page tailored for industrial enterprises requires a strategic approach to maximize conversions. Instapage's flexible landing page creation platform empowers marketers to design targeted pricing pages quickly. With over 100 conversion-centric layouts and the dynamic Instablocks feature, you can craft customized pages that resonate with your audience while promoting cost-effectiveness and trust.

Understanding the Importance of a Targeted Pricing Page

A well-structured pricing page serves as the cornerstone of successful sales strategies in industrial sectors. It not only communicates value but also builds brand trust and fosters customer loyalty. Focusing on your unique value propositions can significantly enhance your audience's experience and improve conversion rates. Key elements to consider include:

  1. Clear value proposition: Establish what sets your offerings apart and detail the benefits.
  2. Customer-centric design: Make sure your pricing page aligns with the specific needs and expectations of your target verticals, such as Tech/SaaS or Financial Services.
  3. Call-to-action clarity: Utilize compelling call-to-action buttons to guide users toward the next steps, whether it's signing up for a demo or making a purchase.

Step 1: Design Your Pricing Page with Instapage

Begin by using Instapage's intuitive drag-and-drop editor to design your pricing page. Select from a multitude of pre-built templates that specifically cater to your industry. Here’s how to navigate the process:

  1. Choose a layout that reflects your brand's identity and the pricing model you offer, whether it's tiered, volume-based, or custom.
  2. Incorporate dynamic pricing elements that adjust according to user input for personalization.
  3. Add visuals and infographics to clarify pricing tiers and showcase value propositions distinctly.

Step 2: Optimize for Conversions

Once your pricing page is designed, the next step is optimization. Utilize Instapage’s built-in features to enhance user interaction and boost conversions. Focus on:

  1. A/B testing different layouts and messaging to determine what resonates best with your audience.
  2. Employing heatmaps to analyze user behavior and access metrics on how visitors engage with your pricing structures.
  3. Refining the copy to suit varied audience segments, ensuring that the content speaks directly to specific concerns—such as budget constraints in government or insurance sectors.

Step 3: Collaborate and Iterate

Collaboration is crucial for refining your pricing page. Utilize Instapage’s collaboration tools to gather real-time feedback from your team or stakeholders.

By consistently iterating your design and content based on feedback and performance data, your pricing page will continually reflect the needs of your industrial enterprise audience, keeping it dynamic and relevant.

Now is the time to take action. Start creating a pricing page that not only drives conversions but also reinforces your brand's credibility and loyalty among your target audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your pricing page for industrial enterprises in action

See how to build your pricing page for industrial enterprises in action

To determine pricing, avoid merely averaging the market rates and undercutting them, which is a common mistake. Focus instead on the value you provide to your customers. Pricing should be based on the value delivered, rather than on your costs, time, or effort. Assess the average outcome you achieve for customers over a specified period, and then consider taking a percentage of that value. The suggested range for this percentage is typically between 10% and 20% of the value generated for the average customer. This approach centers around delivering value rather than competing solely on price.

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