Make an innovative pricing page tailored to gig-based businesses

Instapage enables gig-based businesses to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your pricing page for gig-based businesses with Instapage

Creating an effective pricing page is crucial for gig-based businesses aiming to increase conversions and customer trust. With Instapage's user-friendly landing page creation platform, marketers can design high-quality pages that resonate with their target audience, ensuring they see the value your services provide quickly and effectively.

Understanding the Importance of a Pricing Page

A well-crafted pricing page not only communicates the value of your offerings but also establishes credibility and fosters trust. It acts as a pivotal point in decision-making for potential customers. An optimized pricing page can significantly influence conversion rates, making it imperative for gig-based businesses to utilize tools like Instapage for development.

  1. Clarity: Clear pricing helps customers understand what they are paying for.
  2. Comparison: Allows customers to compare various service levels easily.
  3. Trust: A straightforward pricing page can build trust and reduce hesitation.

Step 1: Choose the Right Layout

Begin by selecting from the extensive library of conversion-focused layouts available on Instapage. This flexibility means you can create a custom look and feel that aligns with your brand identity while focusing on the information your audience needs.

Step 2: Utilize Dynamic Text Replacement

To ensure your pricing page resonates with diverse segments of your audience, implement dynamic text replacement. This feature personalizes the experience for each visitor, allowing you to adjust messages based on their previous interactions or the terms they searched.

  1. Tailor offers: Highlight specific pricing tiers that cater to different customer needs.
  2. Personalized messaging: Adjust headlines to match search queries.
  3. Enhanced targeting: Connect relevant ads to the corresponding pricing page.

Step 3: Optimize with A/B Testing

Once your pricing page is set, the real work begins—optimization. Use A/B testing features from Instapage to compare different versions of your pricing page. Monitor which variant performs better in converting visitors into leads or customers.

  1. Test layout variations: See which design elements attract more clicks.
  2. Compare pricing strategies: Offer limited-time promotions to gauge response.
  3. Analyze call-to-action placements: Identify the most effective positioning for buttons.

In conclusion, building an effective pricing page for gig-based businesses requires strategic thought, layout selection, and ongoing optimization. Instapage provides the tools to facilitate these processes efficiently.

Ready to elevate your gig-based business with a powerful pricing page? Get started with Instapage today and watch your conversions grow!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your pricing page for gig-based businesses in action

See how to build your pricing page for gig-based businesses in action

In this tutorial, the speaker emphasizes that pricing strategy should not rely on market averages or underpricing slightly below competitors. Instead, it should focus on the value provided to customers. The key principle is measuring the average outcome that a business delivers and determining a pricing strategy based on a percentage of that value. The speaker suggests aiming to take 10 to 20 percent of the value generated for customers as the appropriate pricing range. This approach shifts the focus from cost and efforts to the actual value received by customers over time, encouraging businesses to prioritize customer value in their pricing models.

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