Make your tailored pricing page for Brand managers

Empower Brand managers with Instapage to deliver impactful pricing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

How to build your pricing page for brand managers effectively

Creating a high-performing pricing page is paramount in driving conversions and enhancing customer trust. With Instapage, a flexible and easy-to-use landing page creation platform, marketers can quickly design pages that resonate with their target audience without the need for coding or developer assistance.

Understand your audience's needs

Marketers in sectors such as Business Services, Tech/SaaS, and Financial Services must first identify what their potential customers are looking for when they visit a pricing page. Understanding your audience's pain points and expectations is crucial. Utilize market research or customer feedback to tailor your content.

  1. Customer demographics: Recognize who is visiting your page by analyzing data like age, location, and industry.
  2. Pain points: Identify challenges your customers face that your offerings can solve.
  3. Expectations: Understand what potential customers are looking for in terms of pricing clarity and value.

Build with conversion-focused layouts

Utilize Instapage’s library of 100+ conversion-optimized layouts to create structured and visually appealing pricing pages. These templates are designed to guide visitors through their decision-making process seamlessly.

  1. Clear breakdown of pricing plans: Clearly display what each pricing tier offers to reduce confusion.
  2. Compelling CTA buttons: Use action-oriented language on call-to-action buttons to encourage clicks.
  3. Visual elements: Incorporate graphs, charts, or images that illustrate value, making pricing understandable at a glance.

Implement optimization strategies

To maximize your page's effectiveness, utilize A/B testing and analytics features available on Instapage. Monitor user behavior with heatmaps and adjust elements based on real data.

  1. A/B tests: Test variations of your pricing page to see which layout converts better.
  2. Heatmaps: Use heatmaps to identify which sections of your pricing page are most engaging.
  3. Analytics dashboard: Regularly track your page's performance to make informed adjustments that enhance conversion rates.

Building a pricing page that effectively communicates value is not just about aesthetics; it's about delivering a coherent message that addresses your customers' needs effectively while leveraging Instapage's powerful features. Ensure that your content speaks directly to what your audiences are looking for in their buying decisions.

By following these steps, you can create a pricing page that builds trust and drives conversions, fostering long-term customer loyalty.

Ready to create the perfect pricing page? Start your free trial with Instapage today and transform how you engage with your audience.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your pricing page for brand managers in action

See how to build your pricing page for brand managers in action

Branding is often confused with logo design, identity design, or typography. To clarify, branding is not just a logo; a logo is a symbol representing a brand, not the brand itself. Additionally, branding is not solely about products, even when consumers refer to buying a brand. A brand represents more than just a single product. While some say that a brand is a promise made by a company to its customers, that interpretation isn't entirely accurate. Furthermore, branding is not merely the sum of all impressions a company delivers to an audience. Understanding the true essence of branding requires disentangling these misconceptions from its actual definition and role in business.

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