Make an user-friendly pre-launch page for those looking for a hands-off approach

Instapage empowers you to reduce costs, enhance conversions, and deliver meaningful experiences to your those looking for a hands-off approach.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pre-launch page for those looking for a hands-off approach with Instapage

Creating a pre-launch landing page is essential for engaging potential customers without the need for extensive coding or developer involvement. Instapage's user-friendly interface combined with its robust library of templates allows marketers to create visually appealing pages that capture leads efficiently. By leveraging Instapage, businesses can enjoy reduced costs while fostering increased trust and loyalty among their audience.

Step 1: Choose the right template

Selecting an appropriate landing page template is the first crucial step in building your pre-launch page. Instapage provides over 100 conversion-focused layouts, enabling you to find one that aligns with your brand's goals. Here’s how to effectively select your template:

  1. Identify your audience: Understanding who your page is aimed at helps ensure the messaging is aligned with their expectations.
  2. Focus on your conversion goal: Choose templates that cater specifically to whether you're capturing emails, promoting products, or delivering content.
  3. Utilize visuals wisely: Select a layout that highlights your visuals and messaging clearly to maintain focus on conversion.

Step 2: Customize with your brand elements

Once you've chosen a template, customization is key to make the page resonate with your audience. With Instapage, this process is streamlined without the need for technical skills. Important aspects to consider include:

  1. Brand colors and logo: Use your brand's colors to create a cohesive identity that prospects will recognize.
  2. Dynamic text replacement: Leverage personalization to align your message with what the user searched for, enhancing connection and engagement.
  3. Responsive design: Ensure your page looks great on mobile devices to optimize reach and capture potential leads effectively.

Step 3: Optimize for conversion

Optimization is where many marketers can enhance their landing pages to ensure maximum engagement and conversions. Instapage's built-in tools simplify this process significantly.

  1. A/B testing: Experiment with different layouts and calls to action to determine which performs best, allowing you to refine your approach.
  2. Heatmaps: Analyze user behavior to see where visitors are most engaged, allowing you to make data-driven adjustments.
  3. Analytics dashboard: Use real-time performance metrics to assess effectiveness and make informed decisions based on user interactions.

By following these steps, marketers in various sectors such as education, financial services, and tech can confidently build a pre-launch page that requires minimal hands-on effort while delivering high returns on investment.

In conclusion, building your pre-launch page on Instapage combines ease of use with effective conversion strategies to engage your audience successfully. It's a strategic move that enhances your marketing efforts while providing an exceptional user experience.

Ready to create your pre-launch page with Instapage? Sign up today and start transforming your marketing strategy with high-converting landing pages.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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FAQs

See how to build your pre-launch page for those looking for a hands-off approach in action

See how to build your pre-launch page for those looking for a hands-off approach in action

In this video tutorial, Salvador Vagrant discusses creating an effective campaign video for your IndieGoGo project, focusing on the pre-launch phase. He emphasizes the importance of having a dedicated pre-launch video rather than relying on the standard IndieGoGo pre-launch page, which he believes is not optimized for clients. Instead, he suggests creating personalized pre-launch pages to collect email addresses prior to launch. Although using platforms like Squarespace or WordPress is an option, he mentions that the best tool he has found for assembling a pre-launch page is a service he partially introduces. The overall goal is to drive engagement and gather potential backers' information in anticipation of the campaign launch.

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