Make your pre-launch page designed for Direct Sales

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Direct Sales.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Boost results through landing page optimization
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Power up landing pages with AI Power up landing pages with AI sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Improve alignment across your creative team sidebar
NetSearch Digital Marketing amplifies its PPC campaign performance to get a 31% CR lift
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your pre-launch page for Direct Sales with Instapage

Creating an effective pre-launch page is crucial for any direct sales campaign. Instapage simplifies this process, allowing marketers to utilize a flexible platform to design landing pages that drive conversions without the need for developers. With over 100 conversion-focused layouts and Instablocks, businesses can quickly build their ideal landing page tailored to specific audiences and goals.

The importance of a dedicated pre-launch page

A dedicated pre-launch page serves as your first touchpoint with potential customers. It generates interest and captures leads before your product or service officially launches. The benefits of an effective pre-launch page include:

  1. Lead Generation: Capture visitor information to build an email list ahead of your launch.
  2. Brand Awareness: Create excitement about your upcoming product or service through engaging content.
  3. Market Validation: Gather early feedback and insights from potential customers to refine your offering.

Step 1: Choose your layout

The first step in building your pre-launch page for direct sales is selecting a layout that aligns with your branding and messaging. Think about your audience and what would resonate with them. Instapage offers a variety of customizable templates designed for conversion.

Step 2: Personalize your content

Next, focus on creating compelling content that speaks directly to your target market. Leverage Instapage's dynamic text replacement features to ensure that your messaging is relevant and personalized for different audience segments.

  1. Engaging Headlines: Craft headlines that grab attention and clarify your value proposition.
  2. Clear Calls-to-Action: Use strong CTAs that encourage visitors to take the next step, whether that’s signing up for updates or sharing the page.
  3. Visual Elements: Incorporate visuals that enhance your message and brand identity.

Step 3: Optimize for launches

Once your page is set up, it’s vital to optimize it for conversions. Utilize Instapage’s built-in experimentation features to conduct A/B tests, assessing which elements drive engagement and visits.

  1. Analytics Dashboard: Monitor performance metrics such as bounce rates and conversion rates in real-time.
  2. Heatmaps: Analyze visitor behavior to identify areas for improvement.
  3. A/B Testing: Continuously test different elements (like CTAs or images) to find the most effective combinations.

In conclusion, using Instapage to build your pre-launch page for direct sales enhances your marketing strategy by streamlining creation, personalization, optimization, and review processes with collaboration tools.

Start building your pre-launch page today with Instapage and empower your marketing team to deliver exceptional landing page experiences that lead to high conversion rates.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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See how to build your pre-launch page for direct sales in action

See how to build your pre-launch page for direct sales in action

In this video, Chanel, the Brand Hustler, emphasizes the importance of posting content before launching a brand and outlines three main types of content to focus on during the pre-launch phase. This tutorial is part of a series aimed at entrepreneurial women (hustle babes) looking for marketing and business insights. Throughout the week, Chanel has been providing videos covering essential topics including brand building, understanding target audiences, developing a launch strategy, and effective promotion. She stresses the significance of a strategic approach to content creation, indicating it is crucial for success in the pre-launch period and urging viewers to follow her previous videos for a comprehensive understanding of the launch process.

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