Make your tailored pre-launch page for Craftspeople

Empower Craftspeople with Instapage to deliver impactful pre-launch page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Bell Media cuts production schedules in half with Instapage post-click landing pages
Boost results through landing page optimization
Bell Media cuts production schedules in half with Instapage post-click landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Improve alignment across your creative team sidebar
Bell Media cuts production schedules in half with Instapage post-click landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your pre-launch page for Craftspeople with Instapage

Creating an effective landing page is crucial for craftspeople looking to showcase their work and engage potential customers. With Instapage's user-friendly platform, you can build dynamic landing pages that enhance brand loyalty and trust while driving higher conversion rates. Here's a step-by-step guide on how to build your pre-launch page effectively, tailored specifically for craftspeople.

Step 1: Define Your Goals

Before diving into design, it's important to clarify your objectives. Are you aiming to collect emails for a pre-launch list, showcase your unique crafts, or promote upcoming workshops? Clearly defining these goals helps in creating focused content.

  1. Identify target audience segments: Understanding whom you're addressing allows you to tailor your message effectively.
  2. Set conversion metrics: Determine the key performance indicators that will define success for your page.
  3. Outline call-to-action (CTA): Decide what specific interaction you want from visitors, such as signing up for newsletters or pre-ordering products.

Step 2: Use Instapage Templates

Once your goals are defined, the next step is to leverage Instapage's extensive library of customizable landing page templates designed for different conversion goals.

  1. Choose conversion-focused layouts: Pick templates that resonate with your brand's aesthetics and user expectations.
  2. Utilize Instablocks: Drag and drop elements like images, testimonials, or videos for a customized experience.
  3. Ensure mobile responsiveness: Verify that your landing page performs well on various devices, which is essential for today’s mobile users.

Step 3: Optimize for Performance

Having built your landing page, it's essential to optimize it for performance. Use A/B testing to experiment with different headlines, visuals, and CTAs to see what resonates best with your audience.

  1. Implement heatmaps: Analyze how users interact with your page's layout and elements.
  2. Conduct A/B testing: Regularly test variations to refine your messaging and layout for better engagement.
  3. Leverage analytics: Use Instapage’s dashboard to track visitor behavior and conversion metrics.

By following these steps and utilizing Instapage, craftspeople can create a stunning pre-launch page that effectively communicates their unique offerings while fostering customer trust and loyalty.

Transform your landing page into a powerful tool that amplifies your outreach before launching your crafts. Start today with Instapage to maximize your conversion potential!

Ready to enhance your marketing efforts? Sign up for Instapage today, and unlock the full potential of your pre-launch strategy.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your pre-launch page for craftspeople in action

See how to build your pre-launch page for craftspeople in action

In this tutorial, Christian discusses how to create an effective 'Coming Soon' page to gather traction before a product launch. While it's not essential for every business, it can serve as a strategic tool for marketing, building an email list, and obtaining early customer feedback. Key elements of a successful 'Coming Soon' page include clearly explaining what is launching and sharing information about the products and the company. A timeline is crucial; providing a concrete launch date helps manage expectations. Additionally, incorporating a countdown timer can enhance urgency and motivate both the creator and potential customers. Various apps are available on the Shopify app store to implement this countdown feature, making it easier to finalize preparations for the launch.

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