Make your pitch page designed for Translation & Localization

Whether youre just starting to expand your business internationally or youve been operating in multiple markets for years, a localization strategy should be considered a key component of your global business strategy from the start.

A localization strategy is a process of adapting a product or asset to a targeted location. Developing a localization strategy involves the integration of language translation, image appropriateness, product availability, message match, process definition, and regulatory compliance.

Each coke bottle has a different name on its label. As part of the localization strategy, Coca-Cola adapted the campaign for local markets such as Ireland, China, and India. Ireland: In Ireland, it ensured the coke bottles have Irish names such as Aoife, Cathal, Grinne, ine, and Eimear.

Put together a pack which should include: a letter describing the book and, most importantly, explaining why you are so enthusiastic about it and why you think it is appropriate for that particular publisher (reference to other titles in their list); a synopsis and sample translation (a chapter, around 2-3,000 words,

To sum it up, internationalization concentrates on developing a product that can easily be adapted for target audiences in many different countries. Next, localization takes the internationalized product and makes it as relevant as possible for a specific market.

While translation is simply about converting written words from one language into another, localization takes it one step forward, looking at the culture of a region and the related nuance in language as it relates to that culture.

Simply put, translation converts written words from one language into another. Localization employs multiple techniques to adapt contents full meaning for the new culture. When content gets translated literally, it may make sense in the target market or it may not.

SEO Localization vs. To optimize it for local search algorithms and audience preferences. Heres an example: Say you sell flowers online in the U.K. and want to expand your market to Spain. Youll need to translate your content into Spanish but also localize it for the Spanish culture and preferences.