Make a captivating opt-in page that makes hotels shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your hotels.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

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Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your opt-in page for hotels: A comprehensive guide

Creating an effective opt-in page for hotels is crucial in today's competitive landscape. Instapage offers an intuitive platform to build landing pages quickly, providing marketers in the hospitality industry with the tools they need to boost conversions and build brand trust. By employing flexible layouts and powerful analytics, hotels can create personalized, high-converting landing experiences.

Step 1: Define your target audience

Before you start building your opt-in page, it’s essential to clearly define your target audience. For hotels, this could include business travelers, vacationers, or special event attendees. Knowing who you want to reach will help you design a landing page that resonates with their specific needs and motivations.

  1. Identify demographics: Age, gender, and income level can influence design and messaging.
  2. Understand behavior: Analyze how your audience typically interacts with hotels, including online booking patterns and preferences.
  3. Segment audiences: Create tailored content for each group to improve relevance and engagement.

Step 2: Design your landing page

Utilize Instapage's extensive library of customizable templates to design your opt-in page effectively. Choose from over 100 conversion-focused layouts that make it easy to convey your hotel's value proposition.

  1. Use compelling visuals: High-quality images of the hotel can significantly enhance appeal.
  2. Highlight unique offers: Include limited-time promotions or exclusive packages to incentivize sign-ups.
  3. Incorporate clear CTAs: Ensure your call-to-action buttons are prominent and encourage immediate action.

Step 3: Optimize for conversions

Once your page is designed, optimization is key to ensuring it performs well. Leverage Instapage's built-in experimentation tools, like A/B testing and heatmaps, to understand visitor behavior and iterate on your designs.

  1. Conduct A/B testing: Experiment with different headlines, images, or layouts to find what resonates best with your audience.
  2. Review heatmaps: Use this feature to track where users are engaging on the page and adjust accordingly.
  3. Analyze performance data: Regularly check your analytics dashboard to assess conversion rates and make data-driven decisions.

Incorporating these steps will help ensure your opt-in page not only attracts visitors but also persuades them to convert into guests.

Ready to get started? Leverage the powerful features of Instapage to create an effective opt-in page that will put your hotel ahead of the competition.

Sign up for Instapage today and experience the difference with an easy-to-use platform that empowers marketers to create high-converting landing pages without any coding required.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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FAQs

See how to build your opt-in page for hotels in action

See how to build your opt-in page for hotels in action

In this video, Frank Lemano explains how to create a free opt-in page, which is essential for collecting visitors' contact information. An opt-in page focuses on gathering details to build relationships with potential customers. To effectively collect this information, a lead magnet is necessary, which attracts the audience's attention and encourages them to share their details. This practice is common among online marketers, regardless of whether they are affiliate marketers, network marketers, or involved in selling various products or services. Frank mentions that he has previously shown how to create an opt-in page using a website, indicating that there are multiple methods available.

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