Make your opt-in page designed for Facility Management

Definition: An opt-in is a form of consent given by web users, acknowledging interest in a product or service and authorizing a third party to contact them with further information.

An Opt-In Page (formerly referred to as a subscribe page) is a websites page where visitors can choose (opt-in) to receive communications such as promotional emails and newsletters. To sign up for these communications, visitors are requested to provide their name and email address on the Opt-In Page.

Opt-in is an affirmative action the user takes to allow you to process their personal data. The user opts in when they indicate that they agree to have their data processed by you. In the case of the GDPR, LGPD, and similar laws, this mostly comes from cookie consent.

Essentially, users who have previously given their consent (opted-in) to a particular activity can withdraw that consent (opt-out) anytime they wish. A typical example is the unsubscribe link or button youve likely seen at the bottom of email newsletters you previously subscribed to.

The Elements of a Perfect Opt-in Page The Hero Section. The Headline. That brings us to the next most important part of your opt-in page the headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

One common example is checkboxes in forms. Companies ask permission from users to share or use the data they enter in the form for purposes like email marketing or advertisements. Spotify uses an opt-in registration form to ask for users consent to share their registration data for marketing and cross-border transfer.

Here are some opt-in best practices to follow: Tell prospective followers what to expect from your emails. Encourage constructive feedback through polls or surveys. Keep things simple and dont make it difficult to sign up. Offer something valuable in exchange for opting in. Require new subscribers to confirm their decision.

You can only use the soft opt-in when youre sending marketing emails or texts to offer similar goods or services. For example, if a customer buys a car from you and gives you their contact details, youd only be able to market to them things that relate to the car eg offering services or MOTs.