Make a captivating opt-in page that makes craft markets shine

Focus on the following elements to see major success: an engaging headline, compelling offer, supportive imagery, strong call to action, and reassuring testimonials.

The Elements of a Perfect Opt-in Page The Hero Section. The Headline. That brings us to the next most important part of your opt-in page the headline. A Compelling Subheader. Lead Magnet. A Narrative. Opt-in Form. Call to Action (CTA) Testimonials and Social Proof (Trust)

Although you can promote your freebie using popups and opt-in forms alone, its always a great idea to have a dedicated landing page you can send people to. If you dont want to pay for an expensive landing page builder, great news you dont have to! In fact, you dont even need a website to collect emails.

There are lots of ways to do this: add sign up forms to your website and blog; use Facebook ads; post about it on your social media sites. The list is endless, so it is important you have a strategy for doing this, and consider allocating budget to promoting your freebie.

What should be on a product landing page? A bold, problem-focused headline. High-quality imagery and videos of your product. A description of the benefits of your product. Social proof, customer reviews, and testimonials. A strong call to action and pricing information.

Use a website builder with landing page templates: Many website builders, such as Wix, Squarespace, and offer drag-and-drop editors with pre-designed landing page templates. These templates make it easy for beginners to create professional-looking landing pages without any coding knowledge.

The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step.

1. Create a landing page for your freebie The background image. The fields you want your new subscribers to fill out when they opt-in. The copy for your opt-in form. Button settings (such as what happens when they submit their information) The size and spacing of the items on the page. The theme (colors and fonts)