Make a custom one pager for Telesales representatives

General Principles of a 1-pager Donʼt exceed one side of one page. The title should be specific and direct, START WITH WHY An executive summary, in 3-4 sentences, giving some nuance to WHY and WHAT needs to be done. Include both data AND ALSO stories and quotes.

Key elements of an effective one-pager include a strong headline, pain points, solution overview, and visual aids to capture the readerʼs interest quickly. The middle section should focus on valuable content, highlighting main benefits, target audience needs, and any supporting data or testimonials.

Donʼt get too detailed or technical in your one-pager. You want to hook the reader, stoke their interest, and drive them to reach out for more information. Thatʼs it. Stick to the big picture and your unique selling points and save the more detailed conversation for later.

A sales one-pager isnʼt just a clear, concise summary of your product or service. Itʼs a summary of why itʼs the best solution to your customersʼ problems. A good sales one-pager is prospect-centric. Donʼt just talk about your productʼs features in an abstract way.

Generally, a one-pager should include the following: 1 Company logo. 2 About. 3 Problem statement. 4 Features/benefits. 5 Social proof. 6 Call to action. 7 Contact information.

There are four parts to a one pager: Provide an accurate citation of the book/article. Include your own name and relevant details. Use three bullet points to provide a holistic summary. Each paragraph should be short, and pick up on a critical part of the thesis. Use three bullet points for constructive analysis.

Students might include quotations, ideas, images, analysis, key names and dates, and more. They might use their one-pagers to make connections to their own lives, to art or films, to pop culture, to what theyʼre learning in their other classes. They might even do it all.

Good one-pagers have clear and specific goals. As such, youʼll want to understand the objectives, use case, target audience, and how youʼll measure success. Below is an example of a mini project brief for a marketing one-sheet.