Make your tailored onboarding page for Technical sales engineers

Empower Technical sales engineers with Instapage to deliver impactful onboarding page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to build your onboarding page for technical sales engineers

Creating an effective onboarding page for technical sales engineers is crucial to facilitating their success. With Instapage, marketers can leverage an extensive library of templates tailored to diverse needs, allowing for rapid creation of a landing page that enhances brand trust and drives conversions.

Understand your audience

Begin by defining the unique characteristics and needs of your technical sales engineers. Knowing their background, roles, and challenges will help you tailor the content effectively. Critical points to consider include their technical expertise, the products they will be selling, and the objectives they need to achieve.

  1. Identify key pain points: Understand the common challenges these engineers face, from product knowledge to customer objections.
  2. Gather insights from existing team members: Conduct interviews or surveys with current engineers to gather firsthand accounts of what's necessary for a successful onboarding.
  3. Tailor content to roles: Different engineering positions may require distinct onboarding experiences that focus on relevant skills and knowledge.

Leverage dynamic landing pages

Utilize the powerful features of Instapage to create customized experiences. Dynamic text replacement can ensure that your onboarding page resonates with each unique visitor by presenting content and terminology that speaks directly to their needs.

  1. Use AdMaps: Align specific advertisements to your onboarding page to drive traffic from targeted campaigns.
  2. Implement personalized messaging: Customize headers, subheaders, and key information to speak directly to each engineer's focus areas.
  3. Engage with interactive content: Include quizzes or helpful resources that address their technical challenges.

Optimize and experiment for best results

Testing your onboarding page is vital to ensure it resonates with users. Use A/B testing to compare different versions of your page to find out what works best, and check heatmap analytics to understand where users engage most.

  1. Set goals for conversion rates: Define what a successful onboarding would look like regarding engagement and resource usage.
  2. Track user behavior: Use heatmaps to analyze clicks and interactions on your onboarding page to determine which elements are most effective.
  3. Iterate based on results: Regular updates and improvements should be based on analytics data to continuously enhance the user experience.

By strategically aligning your onboarding page with the values and expectations of technical sales engineers, you'll not only boost conversion rates but also foster greater loyalty among your team.

Ready to create your onboarding experience? Start building today with Instapage and make the most of its powerful tools.

Don’t miss the chance to optimize your technical sales team’s onboarding process. Leverage Instapage's amazing features and enhance your team’s productivity and success!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to build your onboarding page for technical sales engineers in action

See how to build your onboarding page for technical sales engineers in action

In this video tutorial, Kyle Milan addresses engineers interested in transitioning to sales, particularly emphasizing a few key steps. First, he highlights the importance of self-assessing one's personality, especially regarding the typical stereotype that engineers might lack the outgoing nature often associated with successful salespeople. He stresses the need for effective communication and the ability to engage with others in a sales context, which may not come naturally to everyone in the engineering field. Finally, he cautions potential candidates to ensure their motivations align with the demands of a sales career, rather than focusing solely on financial benefits. This foundational assessment is crucial for a successful career shift into sales.

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