Make your onboarding page designed for Sales & Marketing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Sales & Marketing.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Boost results through landing page optimization
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Improve alignment across your creative team sidebar
Instapage helps EZ Texting launch new customer acquisition campaigns 4x faster
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build your onboarding page for Sales & Marketing with Instapage

Creating an effective onboarding page for Sales & Marketing is crucial in ensuring a smooth transition for users. Instapage offers a flexible platform that empowers marketers to build landing pages rapidly without any coding required. This guide will walk you through the essential steps necessary to create a high-converting onboarding page that not only engages your audience but also fosters brand trust and drives higher conversion rates.

Understanding your audience

Before diving into the design of your onboarding page, it’s essential to understand the specific needs of your audience. Marketing departments across various sectors, including Business Services, Education, and Tech, will have unique requirements. Identifying these needs allows you to tailor your content effectively. Begin by considering:

  1. Target demographics: Define specific characteristics, such as age and occupation.
  2. Pain points: Recognize the challenges your audience faces that your offerings can address.
  3. Expectations: Understand what your audience hopes to achieve through your onboarding experience.

Designing the onboarding page layout

With your audience insights in hand, it’s time to focus on the visual layout of your onboarding page using Instapage’s conversion-focused templates. These templates are designed to enhance user engagement and can significantly reduce your page development time. Key aspects to consider include:

  1. Clarity: Ensure your messaging is straightforward and aligns with the user’s expectations.
  2. Visual hierarchy: Use headings and images to guide users through the content effortlessly.
  3. Call-to-action (CTA): Strategically place CTAs that encourage users to take the next step.

Optimizing the onboarding experience

Optimization is key in delivering relevant content that resonates with your audience. Utilizing Instapage’s built-in experimentation features allows you to continually refine your page. Important elements to focus on include:

  1. A/B testing: Compare variations of your onboarding page to find the most effective version.
  2. Heatmaps: Use heatmaps to analyze user behavior on your page and adjust accordingly.
  3. Analytics dashboard: Keep track of key performance metrics to identify areas for improvement.

By following these steps, you can create a powerful onboarding page for Sales & Marketing that not only meets the demands of your audience but also optimizes conversion potential. Your marketing efforts will benefit significantly from a well-crafted onboarding experience, resulting in increased customer loyalty and trust.

Ready to elevate your onboarding page? Start building today with Instapage’s intuitive tools tailored for marketers like you.

Sign up for Instapage now and transform your onboarding strategy to achieve unprecedented results in your marketing campaigns!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
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FAQs

See how to build your onboarding page for sales & marketing in action

See how to build your onboarding page for sales & marketing in action

The onboarding process is crucial in the customer journey but can waste valuable time for business owners, diverting attention from key growth activities like prospecting and selling. Instead of focusing on setting up communication channels and forms, automation can streamline onboarding without compromising client satisfaction. There are three main steps in client onboarding. The first step is technical onboarding, which begins once a deal is closed. Often, onboarding forms and calendar links for initial consultations are included in invoices sent to clients. Additionally, using a CRM system allows for efficient management and support through video explanations, enhancing the onboarding experience and maintaining productivity.

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