Make your modern HTML page: The future of marketing

Create your modern HTML page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Boost results through landing page optimization
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Improve alignment across your creative team sidebar
Instapage helps LeadIQ increase its lead database by 325% with optimized landing pages
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your modern HTML page with Instapage

Creating a modern HTML page is crucial for any marketing strategy. With Instapage, marketers can effortlessly build landing pages that drive conversions while reducing costs. By using our extensive library of over 100 conversion-optimized layouts, even those without coding skills can create compelling pages quickly and efficiently.

Understand your audience

Before you start building your modern HTML page, it’s essential to identify your target audience. Understanding their demographics, preferences, and pain points will guide your content and design choices to create personalized experiences.

  1. Analyze audience data: Utilize Instapage's audience analytics tools to study visitor behavior and tailor your pages to meet their needs.
  2. Segment your audience: Create different landing pages for distinct audience segments for targeted engagement.
  3. Test messaging: Use dynamic text replacement to align your messaging with audience needs, increasing relevance and engagement.

Choose the right template

Selecting the right landing page template is pivotal in the design process. Instapage provides a variety of customizable templates that suit different marketing goals.

  1. Conversion-focused layouts: Pick templates designed to maximize conversions for specific verticals like Tech/SaaS or Financial Services.
  2. Responsive designs: Ensure that your page looks great on all devices, enhancing the user experience.
  3. Easy customization: Use drag-and-drop features to personalize your template without needing developer skills.

Optimize and personalize your page

Optimization is key for increasing your landing page's effectiveness. Utilize Instapage’s built-in experimentation tools to refine your approach.

  1. A/B testing: Compare different versions of your landing page to determine which performs better and refine accordingly.
  2. Heatmaps: Analyze user interaction on your page to understand which areas attract attention and which do not.
  3. Analytics dashboard: Track your important metrics thoroughly to gauge the performance against your goals.

With these steps, marketers can effectively build a modern HTML page that resonates with their audience and drives conversions.

Ready to elevate your digital presence? Sign up for Instapage today and start building your modern HTML page that captivates your audience!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
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FAQs

See how to build your modern html page in action

See how to build your modern html page in action

Today, I'm starting a long-awaited series where I will create a full-page layout. This is a front-end mentor project, which is a free resource I'll link in the description for you to follow or try on your own before watching. I'm Kevin, and this channel aims to help you appreciate CSS more, or at least reduce your frustration with it. The series will focus on building skills and understanding in CSS through practical layout creation. There will be multiple videos in the series, allowing viewers to learn step-by-step as I guide them through the process. This tutorial is not just about layout but aims to enhance your overall CSS experience.

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